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Senior Account Executive

Marketing professional, offering a diverse track record in branding, digital marketing, and project management for products and services for multiple demographics. Results-oriented leader and aggressive in seeking out partnership opportunities to leverage products and services to increase market share and brand awareness. Recognized achievements in execution of brand marketing efforts for industry leaders, such as The Home Depot, Nike and ESPN Wide World of Sports

•	Manage the strategic development of client’s brand within sports marketing landscape utilizing assets derived from their sports partnerships portfolio (NFL, MLB, and HBCU Classics) to drive brand visibility
•	Create and implement unique brand-focused grassroots experiences targeting the African-American consumer to drive consideration and loyalty
•	Integrate effective transaction driving elements garnering an ROI 30%+  into all consumer engagement programs to drive incremental traffic to retail and increase share of wallet
•	Provide content for social media, radio and other media outlet to promote programs
•	Track consumer metrics and provide visually engaging recaps to share post event analysis 
•	Work closely with internal and external counterparts to coordinate plans for events and promotional retail  programs
•	Responsible for projecting, managing, allocating, and reconciling budgets exceeding over 2MM

•	Developed strategic marketing plans to execute at grand openings and special events to build relationships with consumers, generate sales, and drive product knowledge for The Home Depot
•	Organized and manage on-site logistics with vendors to ensure details of events are efficiently implemented at over thirty events annually
•	Actively engaged relationships with media and public relations agency partners to brainstorm digital engagement ideas to effectively reach target audience and elevate the brand
•	Supported Divisional sponsorships, such as the Georgia Aquarium, NASCAR, NFL, and MLB by aligning key objectives to promote national sweepstakes and gift with purchase events
•	Research competitors, such as Lowes, Menards, and Ace Hardware to analyze their involvement in sports, social media, digital, and community involvement to provide insights and future recommendations 
•	Work closely with the Sports Marketing Manager to manage hospitality assets  and allocate over 5,000 tickets annually to partners, vendors, and other clients
•	Reviewed over 100 sponsorship requests monthly to seek opportunities and  provide point of views to partner with organizations to increase market share and awareness
•	Managed and track monthly budgets and determine areas to be more cost efficient

Account Executive

•	Created Banquet Event Orders (BEO) and event layouts to assist with planning of over 270 days worth of competition to drive revenue to the Walt Disney World Resort
•	Developed strategic marketing plans to increase food and beverage sales targeting events with other 5,000 athletes
•	Provided hospitality services to third-party clients, such as USSSA, adidas, and MAAC to increase profitability opportunities for the company
•	Assisted with scheduling games and attractions for over 400 softball teams and special award presentations for teams attending Disney Spring Training
•	Served as event liaison for Bob Iger Inaugural Games, Old Spice Classic, Disney’s Soccer Showcase, Pop Warner Super Bowl and Cheer Nationals which tabulated over 14,000 athletes and secured over 25,000 room nights

Event Coordinator

Find out detailed information about Krystal Anthony, Senior Account Executive in Atlanta, GA

Krystal Anthony: Senior Account Executive in Atlanta, GA

Krystal Anthony

Octagon

Octagon

ESPN Wide World of Sports

Grambling State University

South Carolina State University