Lara Burchfield


Sales and Marketing professional with over 13 years’ experience with a background in creating and developing media campaigns, managing outside sales teams, internal and external marketing communications. Successful in collaborating with respected media outlets, business leaders and associations to achieve increased knowledge of client, services and organizations. Demonstrates ability to identify and capitalize on market opportunities and develop strategies that increase value and brand visibility. Strong leadership skills and a dynamic team player with exceptional interpersonal and communication skills who succeeds in fast paced, deadline driven work environments.

Specialties: Digital & Social Media Strategy, Customer Engagement, Adobe Creative Suite, Microsoft Office, Apparel Design & Sourcing, Website Development, Strategic Business Planning, B2B and B2C sales, Email Marketing,Tradeshow management, Social networking (Facebook, Twitter, Linkedin, Pinterest, Instagram, Klout), Marketing Automation,Business Development , Client Retention & Loyalty Programs, Interactive Marketing, Event Planning, Blogging, Branding,SEO and SEM optimization