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Executive Assistant, Sales & Marketing Coordinator

Executive Assistant / Sales & Marketing Coordinator 	
Element Skateboards
•	Assist 5 top-level executives: manage calendars, expense reports, email/phone communication and day-to-day needs.
•	Travel Administrator: Assist all brands booking travel both domestic and international. Work with travel agency to find the most cost-effective options that meet the needs of the business.
•	Plan, organize and execute all Sales Meetings in accordance to the budget and expectations of the executive team. Including but not limited to: space rental, layout and set-up, sales rep communication/travel, food/rental venders and overall support during the event. 
•	Plan, organize and execute Trade Shows in accordance to budget and the expectations of the executive team. Including but not limited to: both layout, build and set-up, shipping, billing, and overall show support.
•	Showroom: set-up and maintain showroom including transitioning product each season. Manage showroom calendar for all account visits and meetings. 
•	Ordering and sending promotional packages for influencers and giveaways.
•	Assist with sending product launch kits and other promotional items to sales accounts. 
•	Point person for communication to sales reps for catalog distribution, meetings, events, fixture shipment, etc. 
•	Assist in planning and executing marketing and sales events.
•	Point person for communication with accounting department, creating, submitting and approving invoices and invoice follow-up for invoices sent in by other vendors and employees. 
•	Office Management: Manage internal communication, supply ordering and day-to-day needs to support the business. 



•	Reviewing business reports weekly and creating plans to directly impact sales through visual merchandising, sales initiatives and social media.
•	Ensure that the store social media accounts are aspirational, reflect the company aesthetic, and a driving force in sales.
•	Worked closely with the District Manager to hire future leaders as the hiring point person for the NYC district.
•	Ensure that all operational responsibilities are being completed timely and accurately.
•	Budget payroll to meet monthly and quarterly goals.
•	Integrate, create and follow up with operational procedures, training programs and loss prevention best practices within the store.
•	Consistently met and exceeded all sales and payroll goals and met all Loss Prevention goals.

Store Manager

•	Responsible for all hiring and scheduling for a flagship store.
•	Responsible for all daily operations of a flagship store from budgeting payroll to supervising the sales floor.
•	Found creative and effective ways to recruit and retain qualified candidates.
•	Responsible for creating a culture of creativity by motivating the sales staff and maintaining excellent moral.
•	Reviewed weekly business reports with Store Manager and Visual Manager and created action plans to positively affect sales.

Assistant Store Manager

•	Responsible for the profit and loss prevention of a $50M per year store.
•	Managing expenses and overseeing the daily responsibilities of the department.
•	Hiring and developing future company leaders.
•	Cultivating a culture of excellent customer service and maintaining the high standards of a service based company.
•	Analyze current shrink trends and implement action plans to reduce or eliminate any losses. 
•	Reduced store loss by 90K in a 6 month period.
•	Received quarterly expense management award.

Loss Prevention Manager

Find out detailed information about Kristina Hikade, Executive Assistant, Sales & Marketing Coordinator in Costa Mesa, CA

Kristina Hikade: Executive Assistant, Sales & Marketing Coordinator in Costa Mesa, CA

Kristina Hikade

Element Skateboards

Free People

Free People

Nordstrom

Central Connecticut State University