Ben Crook


Sale management leader with broad experience and quantifiable success driving revenue, building new business, strategic planning and implementation, developing and managing high-performance teams, executing sales/marketing initiatives and exceeding annual business objectives. Outdoor industry experience includes big box/national sporting goods accounts, rep/rep group management, hunting/fishing/outdoor consumer products, industrial/mining accounts, buying groups, and selling to highly protected independent dealer networks. Background selling to private and public sector customers. Additional experience includes: • Strategic sales territory plan development (A3 planning modules) • Direct and indirect (channel) sales • MAP pricing • Marketing collateral and branding • New sales channel development • Hiring, training and developing teams • Bids, RFPs, RFQs and sales proposals • C-level relationship development • Integration of sales, marketing, and product development departments • Budgeting, forecasting, P&L management