Fabiola Franco-Hoffman

Fabiola Franco-Hoffman

Marketing and Media Manager
Currently: Special Events Sales Manager at House of Blues San Diego
Location: San Diego CA
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Summary

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I’m a highly collaborative professional who thrives in a dynamic and fast paced environment. My goal is to manage marketing initiatives that drive my company’s ROI. I’m looking for a company that believes in innovation and is currently growing. Event Management: Event design, marketing, budgeting, relationship management and vendor management, for festivals, galas, grand openings, business conferences, exhibits, expos, and celebrations. Includes B2B and B2C, from 25 to 4,000 attendees. Marketing: New market development, advertising, media buying, e-blast campaigns, online advertising, SEO, PCP, design layout, promotions creation, billboards, radio and tv ads. Media Relations: Former news anchor and reporter (Univision/Telemundo), PR liaison to media reporters (on-camera interviews) and Master of Ceremonies for large groups. Press release writing and distribution. Social Media: Experience with Facebook, Twitter, Linkedin, Yelp, Hootsuite, Tumbler, Wordpress, Instagram, Youtube, Google+ and Pinterest. Project Management: Strong management skills, budgeting, team communications, meeting deadlines, and vendor management. Community Relations: Ability to build strategic and strong relationships with business and community leaders to support company’s ROI. Software: Microsoft Windows (Word, Excel, PowerPoint, Publisher), Cvent, Caterease (CRM), Cendyne and Data.com (Salesforce data management tool). Bilingual and Bicultural: Fluent in English/Spanish. Mexican-American.

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