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Business Intelligence Manager

I have vast experience analyzing data and presenting insights to a wide audience, including senior management and retail buying teams. Being a liaison between Sales, Marketing, Management and IT gives me a broad business perspective and helps with effective cross-functional communication between departments. I thrive in dynamic settings which require a variety of skills and strive for an environment where my analytical expertise can be augmented by my natural creativity.

-Utilize syndicated market data, custom market research, internal sales reporting and field market surveys to provide market trends and consumer insights to all areas of the organization
-Analyze and present syndicated industry information to focus management and sales teams on market opportunities, spanning from monthly broad scale reporting to account-specific requests
-Develop and maintain QlikView applications for 30+ end-users across multiple departments/business units; customize data visualizations based on varying criteria and adjust as dictated by analytical needs, train end-users, work with IT in determining scale of deployment
-Craft sales presentations and accompany account managers in sales meetings, providing unbiased market analysis to retail partners
-Hire and train team members in Marketing Intelligence Dept.
-Key contact with syndicated data partners; negotiate contracts, advise on industry standards for attribute classifications

-Work directly with buyers to maximize profitability of Family Hosiery Department at Kmart
-Present recommendations for category growth using proprietary and syndicated data sources
-Compare syndicated data with field market research and retailer sales  to recommend pricing, assortment and promotion strategies
-Analyze and report hosiery market trends in relation to retailer performance
-Identify cost-saving assortment and inventory strategies across store clusters
-Responsible for building all planograms for the men’s sock department for Walmart Canada
-Team with buyers to formulate timelines and exit strategies for seasonal planograms  
-Communicate with vendors and store associates to ensure proper execution from initial setup through replenishment stages 
-Provide weekly and monthly sales analysis to buyers

Category Manager

-Extensive use of NPD consumer and retailer based data sources, with analysis covering retail environment, consumer behavior, product assortments, demographics, etc.
-Collaborate with Marketing Dept. to build data-based seasonal marketing strategies
-Create retail and trade level competitive assessments
-Compile and report weekly corporate point-of-sale data for senior management
-Assist with preparation of quarterly presentation to board of directors

Marketing Information Analyst

-Forecast sales demand on a per SKU basis for the company’s leading brand
-Create monthly and annual forecast plans in conjunction with sales teams
-Work with production planning teams to ensure inventory preparedness based on submitted forecast plans

Forecast Analyst

Find out detailed information about Shane Mauck, Business Intelligence Manager in Mount Airy, NC

Shane Mauck: Business Intelligence Manager in Mount Airy, NC

Shane Mauck

Renfro Corporation

Renfro Corporation

Renfro Corporation

Renfro Corporation

Gardner-Webb University