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Owner/Business Developement

Former collegiate swimmer, surfer, outdoor enthusiast and reformed CrossFit addict who still thrives in a team environment. Marketing, visual merchandising, business and brand development professional with proven ability to generate revenue and drive business and brand expansion in both corporate and start-up environments. Recovering chocoholic. 



-Global, brand development and consulting for start-up or existing organic, beauty brands including sales, marketing, product development and strategy.
-Grow revenue and develop brand awareness through proactive recruitment (sourcing, negotiation, closing) and successful product launches with new retail partners for various brands.
-Manage and grow current retail partnerships directly or with the support of brand team.
-Collaborate closely with internal teams (marketing, social media and product development) to create, manage, and execute strategic retailer programs and identify new business development opportunities. 
-Develop communication plan to promote, train, sell and improve overall brand identity for each retailer.

-Start-up organic skin care line with territory focus in the US and Canada.
-Created a database and tracking system of retailers and prospects within both countries.
-Created monthly sales incentives for wholesale retailers.
-Collaborated with CEO to develop a retailer training manual and sales materials.
-Increased sales via training calls, on-site events, and employee incentives.
-Increased sales after 1st year by 2100%, 2nd year by 369%.
-Monitored competitor products, sales and marketing activities.
-Established and maintained relationships with industry influencers and key strategic partners.
-Met with key clients, maintained relationships and negotiated to close deals. 
-Developed and implemented strategic marketing and sales plans. 
-Product development and pricing strategy to produce the highest possible long-term market share.


Director of Sales

-Established and maintained rapport with school administrators, yearbook advisers, and student staffs as they created their yearbooks in all aspects of production: desktop publishing, photography, writing, page layout, deadlines, yearbook program financial viability, marketing and sales. 
-Established sales and marketing goals with each account to promote and sell their yearbook.
-Generated profitable sales growth by establishing relationships with prospective customers, understanding their needs and demonstrating the superior quality of the products and services of Walsworth Publishing.
-Professional selling via cold calling and presentations to prospective customers.
-Awarded Pacesetter Growth Award in January 2012 for career delivered sales volume.

Sales Representative

-Specialty pharmaceutical sales representative
-Promoted Naftin, a top branded prescription anti-fungal in dermatology and podiatry in San Diego, Riverside and Orange Counties.
-Possessed a high level of product, competitor and managed care knowledge within territory.
-Ability to plan, analyze and act upon sales data within territory for Merz and competition.
-Attained a minimum of 90% of call plan to targeted physicians each month.
-Worked closely with Regional Account Manager, and collaborated to get Naftin stocked at Camp Pendleton Marine Corps Base.
-Successfully grew and maintained Naftin as the branded, market leader in anti-fungal drug class.

Territory Account Manager

-Specialty Pharmaceutical Sales Representative for Doak Dermatologics division
-Promoted and maintained high level sales of prescription dermatology products to current and potential dermatologist and podiatrists in South Florida and San Diego, CA.
-Initiated specific courses of action to increase sales and market share for specific products.
-Provided doctors with product information, superior customer service and support.
-Organized and implemented physician dinner and in-service programs.
-Ranked in top 25% of company for 7 quarters.
-Transferred from Miami, FL to San Diego, CA, October 2005.

Pharmaceutical Sales Representative

Find out detailed information about Ashley Caddell, Owner/Business Developement in Encinitas, CA

Ashley Caddell: Owner/Business Developement in Encinitas, CA

Ashley Caddell

Mindful Beauty Collective

One Love Organics, Inc.

Walsworth Publishing Company

Merz Pharmaceuticals

Bradley Pharmaceuticals

Arizona State University