Creative Agencies

Fashion

Lifestyle

Music

Streetwear

Tech

Family

Energetic professional with a proven record developing national marketing programs, producing nationally broadcast events such as Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks as well as successfully planning outreach opportunities with community leaders, media outlets and charities to establish goodwill and partnerships for Macy’s.

•	Manage iconic national marketing programs and production needs for Macy’s Thanksgiving Day Parade, Macy’s holiday attractions across the United States, Macy’s Flower Shows in Philadelphia & New York as well as Macy’s 4th of July Fireworks.
•	Manage celebrity appearances and press events for Macy’s national campaign launches.
•	Develop partnerships with New York City Police Department, New York City Fire Department, the Mayor’s Office of New York and various City agencies regarding planning, security and permitting issues for Macy’s events. 
•	Oversee volunteer operations as well as staffing events including the hiring, training and day-to-day management of teams in New York, Philadelphia, Chicago, Pittsburgh, Seattle, Portland & San Francisco.
•	Spearheaded partnership with the National Football League for events and activations surrounding Super Bowl XLVIII generating millions of dollars in store sales for Macy’s Herald Square as well as millions of press impressions.
•	Winner of Macy’s Inc., Marketing Division “2013 Marketing Results” and “2012 Customer Engagement” awards.
•	Work with not-for-profit organizations to establish grants and private donations for Macy’s music and artistic programs in Philadelphia (over $3,000,000 in private donation).

Director, Event Operations

•	Partnered with the Opera Company of Philadelphia to produce a “Random Act of Culture” at Macy’s Center City in Philadelphia.  Performance video was covered by press around the world and became the most successful viral event in Macy’s history.
•	Winner of Macy’s Inc. Marketing Division “2010 Marketing Results Award.”
•	Macy’s lead and liaison with National Parks Services to execute the events for the 125th Anniversary of the Statue of Liberty. 
•	Organized sponsorship activations on behalf of Macy’s Partnership Marketing to enhance the branding opportunities for clients and generate income for Macy’s Inc.

Sr. Manager, Event Operations

•	Partner with Macy’s Labor Relations regarding issues related to trade unions and negotiations on union contracts.
•	Oversee construction projects for Macy’s events; sourcing vendors, contractors and financial control of million dollar budgets.
•	Establish training programs for Macy’s holiday attractions to improve customer experience and improve photo sales by 5% annually.

Manager, Event Operations

Find out detailed information about Maurice O'Connell,  in Brea, CA

Maurice O'Connell: in Brea, CA

Maurice O'Connell

Macy's Inc.,

Macy's Inc.,

Macy's Inc.,

Manhattan College