Chanin Cook

Chanin Cook

Integrated Marketing Leader in Sporting Goods and Active LIfestyle

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Summary

I am truly passionate about authentic, innovative brands and products that deliver on their promise. I believe you have to know your consumer to connect with your consumer. And you have to connect with your consumer to heighten brand awareness and loyalty, drive demand and positively impact sales.I understand that brands today are more than their products -- they are a personal choice for consumers that embrace the brand values and align with brand ethos.I am an extrovert and enjoy networking. Reach out to me at chanincook@gmail.com if you want to talk integrated marketing, cool products or backpacking in the Sierras.

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