CREATIVE FASHION EXECUTIVE Forecasting Design, Fashion, Styling, and Retail Trends
Fusing the synergy between fashion forward products and compelling creative merchandising, Adam is an invaluable resource for spotting trends and taking notice of up-and-coming brands and designers. From providing detailed design, trend and fashion direction to working closely with brands and designers, he delivers a keen sense of visual presentation and eye for detail, having helped grow trend-right product offerings and assortments. With an extensive ability to forecast and communicate fashion trends for various buying, merchandising and advertising strategies, Adam has proven success in delivering clear and succinct results. His outstanding ability to develop, colorize, style and merchandise brand-right product categories has been demonstrated within start-up brands as well as established labels. Adam partners closely with merchandising, in-store marketing, public relations and visual merchandising to create and execute store wide seasonal trend shops and fashion messaging.
KEY ACCOMPLISHMENTS: Successfully launching several women's, junior and contemporary brands, starting from the ground up; being instrumental in overall creative direction, brand positioning, aesthetic and customer facing engagements. Creating compelling television and print media campaigns with trend-right product offerings and aspirational imagery. Developing a fully operational Fashion & Trend Office; from associate and team training and enrichment to streamlining forecast timelines, standardizing Fashion & Trend deliverables as well as providing timely flash reports to effect in-season business.