Bike

Creative Agencies

Fashion

Fishing

Lifestyle

Music

Outdoor

Snow

Streetwear

Surf

Tech

Yoga

Health & Fitness

Sponsorship/Marketing Coordinator

A human Swiss Army knife, with in-depth experience in sponsorship marketing and
project management across multiple industries. Proven problem solving and
think-on-your-feet ability. I am committed to bringing my passion for sports to my
multi-faceted professional experience.

Dozens of the world's top equestrian and western athletes come to me for Ariat products to help them win gold medals, ride the best bulls, and win world championships. It doesn't hurt that they look darn good while performing at their best. Brand activation at Western and English events like the PBR, World Series of Team Roping, and the American Gold Cup is another day to day activity, since events are year round and country life never sleeps.

Ariat was founded on technology and innovation -- with the goal of making the highest-As the “Sweeper” position of the partnership marketing team, day to day is never predictable. Ariat was founded on technology and innovation - with the goal of making the highest-quality footwear and apparel for the world’s top equestrian athletes. 

Ensure timely and accurate delivery of contractual brand assets at sponsored rodeo, PBR, and equestrian events
Create and project manage activation programs for PBR in-arena promotion
Assist in negotiation of contracts for athletes, events and licensing partnerships
Communication with athletes and event representatives 
Development and introduction of athlete social media program
Fulfill the product orders and receive product feedback from 55 of the world's top equestrian and western athletes to help them win gold medals, ride the best bulls, and win world championships

Thriving on a two person content team means responsibilities span from conceptualizing stories to spreadsheet budget maintenance. Pac-12 Networks is owned by the twelve universities in the Pac-12 Conference, and all projects and productions require strong relationships with contacts at each University.

Manage or coordinate production of over 55 features in 2013-14 NCAA season from concept meetings to air date
Maintain and display the Pac-12 brand and values through visual storytelling, and pitch sponsorship concepts for feature content
Facilitate information flow between shooters, editors, studio producers, and university representatives
Coordinate and produce Emmy Awards submission videos
Cultivate relationships and interface with athletes, camera crews, university representatives, and production companies across the US
Process, track and initiate payments of invoices

Associate Producer - Features

Officially the seventh employee of Pac-12 Networks, hired into an “all-hands-on-deck” role within the company. 

Attend all high-level executive meetings to form corporate brand and values
Support Pac-12 Conference event team with Football Championship Game, Rose Bowl, Men’s Basketball Tournament, Media Days
Worked closely and effectively with the Vice President of the company, managed not only her calendar and travel arrangements but also a variety of special projects for executive and leadership team
Event ticketing for VIPs via procuring, mailing and tracking
Prepared, modified and produced sales presentations, digital videos, reports, budgets and letters

Launch Team

Find out detailed information about Laura Horton, Sponsorship/Marketing Coordinator in Alameda, CA

Laura Horton: Sponsorship/Marketing Coordinator in Alameda, CA

Laura Horton

Ariat International

Pac-12 Networks

Pac-12 Networks

Depaul University