Lifestyle

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Senior Vice President

Seasoned, ambitious executive with a 15+ year record of achievement developing and directing strategic marketing initiatives in ever-changing, dynamic environments. Intuitive leader with entrepreneurial spirit, acute business acumen and expertise in channel development and market penetration; excel at aligning core business, revenue, and growth goals to enhance ROI. 

Solid history of success in sales enablement and marketing, budget administration, acquisition and retention, key account development, and performance/direct response marketing. Evaluate product offerings and utilize fact-based data to establish development initiatives and new product launches while optimizing the supply chain through product ranking systems.


Lead the strategic planning process for the sales portfolio, developing short, mid, and long-term strategies utilizing fact-based analyses. Partner with functional leaders to build and implement strategies that grow market share and revenue. Drive market research efforts and track competitive trends with a specific focus on potential disruptive threats, changing client preferences, and keys to differentiation.
Selected Contributions:

•	Increased revenue by 20% through management of all inside and outside sales professionals,  key/national accounts, Big Box retailers, and new product development launches.
•	Amplified global brand awareness by 200% through strategic social media marketing initiatives and influencer partnerships.
•	Generated a  30% increase in the customer base through alternative designer centric distribution channels, “to the trade” showrooms, private label development and designer licenses.
•	Improved profit margin by 15% by establishing and negotiating tariff-free vendor partnerships in Vietnam and The Philippines.
•	Established new trade shows with 20K sq. foot showrooms throughout the U.S. and Europe.
•	Created new product lines for designer fueled programs, new European product offerings, and established a new distribution center in Europe with a salesforce.


Created meaningful competitive differentiation, executing the company’s vision, strategy, business model, and business plan, maintaining existing customers while also expanding the pipeline of new customers by utilizing tools that improved processes and discipline. Delivered quarterly and annual revenue objectives; tracked opportunities, maintained up-to-date account profiles, and accurately forecasted business.

Selected Contributions:
•	Led the charge to change the company’s multi back-office systems to NetSuite by Oracle to utilize the CRM, ERP, MRP, and website processes into one cloud-based platform towards increased efficiency and profitability.
•	Rebranded the company from Regina Andrew Design to RAD Detroit and increased social media following by 150%.
•	Increased profitability by 15% through company-wide lifestyle launches in home fashion, jewelry and textiles for wholesale, retail and e-commerce channels. 
•	Enhanced product offerings by 40% with management of Big Box retail private label businesses.
•	Implemented fact based product ranking systems designed to optimize the supply chain and new product launches.
•	Won multiple industry awards for best product offerings and green manufacturing.
•	Established a company owned U.S. manufacturing facility to improve efficiency and customization and a vendor compliance scorecard and system reporting.


Vice President

Organized a sales enablement portfolio, including tools, processes, and development activities to ensure the sales team was differentiated through content knowledge and proficiency. Oversaw the end-to-end new customer acquisition process, from pitch to opportunity sizing, pricing, diligence, partner development, and contracting.

Selected Contributions:
•	Championed a 75% increase in exclusive designer licenses with such brand names as Ralph Lauren, Kate Spade, Aerin Lauder, Kelly Wearstler, etc. and grew the customer base by 25% through the management of sales personnel, national accounts, private label expansion, and Big Box retailers.
•	Implemented branded merchandising programs and marketing strategies and spearheaded an additional 25% in profitability throughout the company owned e-commerce “Circa Brand” websites (B2B/B2C) and Circa retail stores.


Vice President of Business Development

Hired to promote licensed businesses, specifically with Ralph Lauren Home, implement all sales initiatives, acquire new designer talent, and create new product development lines. Spearheaded international distribution and restored revenue growth to historical 30% rate vs. 15% from previous years.

Senior Director of Business Development

Wholesale expert responsible for increased sales of 150% through new product development in lighting, furniture and global sourcing departments of Polo Ralph Lauren and Lauren Ralph Lauren, worldwide. 

Coordinated sales forecasting, planning, and budgeting processes used within the sales organization. Proactively monitored and strived to maintain high levels of quality, accuracy, and process consistency in the sales organization’s planning efforts. Optimized the entire sales process from lead generation to procurement working with account executives, marketing, and contracting resources.       

Selected Contributions:
•	Improved profit margins by 30% through tactical overseas vendor negotiations and the establishment of affordable wholesale product lines in luxury lighting, furniture, gift and accessories.
•	Oversaw an additional $5M in operational budgets, sales forecasts, and executed merchandising.


Director of Lighting, Furniture and Global Sourcing

Find out detailed information about Eric Magun, Senior Vice President in Port Washington, NY

Eric Magun: Senior Vice President in Port Washington, NY

Eric Magun

Littman Brands, Inc.

Regina Andrew Design

Visual Comfort & Co.

Visual Comfort & Co.

Polo Ralph Lauren

Hofstra University