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Public relations expert with more than 14 years of corporate and agency background developing communications and media relations strategies for leading consumer brands. Established success in press campaigns, strategic planning, product launches, social media, tradeshows and event management. Dedicated and results-oriented when crafting and executing programs to advance brand awareness. Proven team-building and collaboration skills with both internal and external parties.

Experience in broad range of industries including consumer electronics, environmental, automotive, food and beverage, entertainment, beauty products, retail/fashion, travel and tourism, healthcare and public utilities.

•	Supported existing public relations programs for major technology clients
•	Rolled out social media programs to enhance brand image and build relationships with key influencers
•	Played integral role in product launches and announcements by strategizing with team and pitching media to generate coverage and buzz among consumers

Public Relations Consultant

•	Managed public relations for digital imaging and audio categories, as well as corporate and environmental efforts
•	Developed and executed integrated public relations programs across multiple product groups to effectively support the business and elevate the brand among key influencers
•	Demonstrated successful product launches by collaborating with all corporate communications verticals and working closely with marketing and sales operations
•	Lead aggressive media relations programs to generate significant coverage, buzz and consumer engagement, while strengthening and maintaining key influencer/press relationships
•	Worked collaboratively with internal teams, sister companies (Sony Pictures, Sony Playstation, and Sony Music) and partners to expand audience and key message resonance
•	Engaged social media platforms to push key messages to a broader audience, fostering dialogue with consumers and promoting brand advocacy
•	Planned and implemented media FAM trips for hands-on product testing to create excitement about new models and key technologies
•	Ran product reviews program to drive demand through buzz and media impressions
•	Drove media strategy and handled onsite press relations for major trade shows and consumer experiential events
•	Supported social commerce initiatives and retail openings to garner press, increase conversion, and generate store traffic 
•	Drafted external speeches and key messaging documents in support of executive appearances and interviews, as well as presentations and FAQ sheets 
•	Maintained brand strength during time of crises and issue-related management, collaborating with Tokyo Corporate Communications to execute global strategies 
•	Managed team of internal direct reports, supervising the professional development of junior staff
•	Oversaw external agency partners, vendors and contracts to ensure reporting accuracy, results generation, and budget management

Public Relations Strategist

•	Worked directly with Vice President of Corporate Communications to manage day-to-day department activities and staff, as well as with key internal parties (marketing/sales/events teams, senior management, etc.) to drive cross-functional initiatives  
•	Developed and implemented strategic public relations campaigns in support of product/company announcements, marketing partnerships and advertising executions 
•	Played key role in the launch of company’s first environmental program and green efforts
•	Created press materials and messaging for events, spokespeople, marketing/sales teams, and media tours 
•	Oversaw media pitches and mailings to maximize positive and accurate coverage in major print, broadcast and internet outlets
•	Handled reactive opportunities, including crisis issues from external (media, consumers) and internal (marketing/sales) parties 
•	Worked with sister companies - POM Wonderful, Teleflora and Paramount Farms - on various projects
•	Assisted in selection and management of PR agencies in Australia, Canada, Hong Kong, Singapore and UK

Corporate Communications Manager

•	Principal account:  Old Spice, Procter & Gamble   
•	Account experience: Automotive (Suzuki Motors America); Consumer Products (Hoover, Old Spice); Entertainment (XM Satellite Radio, DIRECTV); Healthcare (Beckman Coulter)
•	Developed and implemented strategic public relations plans and proposals specifically targeting males and teens
•	Managed special press/influencer events; coordinated/executed media tours and FAM trips at major NASCAR and NFL sporting events 
•	Worked with celebrity/product spokespersons 
•	Planned strategy around and supported new product launches, company announcements and advertising executions
•	Developed press kits including press releases, fact sheets, corporate backgrounders and executive biographies, pitch letters, media advisories and collateral pieces
•	Coordinated and developed messaging for client/spokesperson media appearances including media tours, interviews, SMT's and RMT’s 
•	Created pitch angles and conducted media outreach to secure stories/segments with major print, broadcast and internet outlets

Client Service Manager

•	Principal account:  Kia Motors America   
•	Account experience: Automotive (Kia Motors America); Community Relations (Nestlé USA-Very Best in Youth); Entertainment (SIRIUS Satellite Radio); Consumer Products (Clorox-Tilex, Liquid-Plumr)
•	Helped draft and execute strategic public relations plans and proposals
•	Planned/staffed special events including trade shows, automotive ride & drive events and press conferences
•	Implemented programs supporting new product launches, dealership openings and community relations efforts
•	Created media materials and news story angles to pitch media and secure placements with major outlets 
•	Developed messaging for spokesperson media appearances
•	Managed vehicle press fleet and worked with media to schedule test drives
•	Drafted content for internal company newsletters
•	Coordinated client meetings/calls, as well as submitted activity reports, budgets and media summaries

Senior Account Executive

Find out detailed information about Rachelle Parks,  in Corona, CA

Rachelle Parks: in Corona, CA

Rachelle Parks

Synergy Communications

Sony Electronics

Roll International Corp. – FIJI Water

PainePR

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San Diego State University