Moto & Powersports

Brand Analytics and Performance Specialist (Independent Consultant)

Primary role is the development and execution of Brand Health and Performance reporting. This role encompasses traditional analytic responsibilities and collaborating with inter-departmental teams to develop and update performance scorecards and tracking metrics. 

MAJOR RESPONSIBILITIES:
•	Interpret, analyze, and translate data from disparate data sources into actionable recommendations, for executive team, that lead to business growth opportunities.
•	 Assist in the development and analysis of brand, model, and sales success metrics in support of VW business objectives and strategic priorities
•	Collaborate with inter-departmental disciplines to ensure goals and targets align and directly support organizational goals.
•	Collaborate with inter-department disciplines to lead analysis of market based performance outcomes.
•	Assist partners and executive team colleagues with syndicated data requests and branding initiatives.
•	Develop recommendations for ongoing market pilots to continuously improve targeted creative messaging strategies.
•	Use knowledge of North American and International automotive markets to be able to identify and address data outliers and offer solutions.
•	Monitor industry offerings for new opportunities.

Find out detailed information about Kevin Hardy, Brand Analytics and Performance Specialist (Independent Consultant) in Fairfax, VA

Kevin Hardy: Brand Analytics and Performance Specialist (Independent Consultant) in Fairfax, VA

Kevin Hardy

Volkswagen of America, Inc

East Carolina University