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Creative Operations Lead

I’m Kelli, a creative marketer with a passion for storytelling and a strong background in visual design, digital marketing and creative project management. 

Responsible for leading production of marketing projects and campaigns for the brand.

Own each aspect of production (design, video & photo) as the main point of contact for the key stakeholders.

Understand seasonal product and athlete stories, incorporating perspectives from Creative, Marketing, Social and Digital partners to align on final content with key initiatives.

Leading the creative production for over $400M annually in digital advertising for entertainment advertisers across Amazon DSP, OTT platforms, and other online video (OLV) channels.

Own cross-functional meetings with external clients, overseeing creative requirements, product negotiations, brand alignment, ad policy, and technical ad placement presentations.

Established, streamlined, and updated creative workflow through collaboration with Marketing, Product, UX/UI, and Senior Leadership teams to accomplish desired business objectives.

Proactively identified potential issues during production and coordinated effective and innovative solutions.

Digital Producer

Responsible for planning, coordinating and executing digital and social campaigns that build awareness and lead generation. 

Maintaining and optimizing Paid Media across multiple channels; GoogleAds, LinkedIn Ads, Bing Ads and Meta Ads.

Managing, analyzing, and organizing KPI data within Google Analytics to provide actionable suggestions and/or solutions based on the data.

Campaigns Manager

Project managing the execution of complex advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams as well as external stakeholders.

Managed the planning and delivery of high quality advertiser engagements to educate advertisers on Amazon policies and creative best practices to positively impact campaign performance. Tracking ROI, ROAS, CTR and ACOS.

Established and standardized creative and operational best practices with advertisers to drive creative performance and provide frustration-free campaign launches.

Campaign & Creative Manager II

Created multi-channel marketing campaigns (B2B & DTC), developed blog posts and implemented SEO strategies, created engaging content, and leveraged social media platforms to build brand awareness and drive customer acquisition.

Led project plans, timelines, and milestones to track progress and manage stakeholder expectations. I also collaborated with cross-functional teams, including design, development, and product management, to ensure that marketing initiatives were executed effectively and on time.

Stayed up-to-date with the latest ecommerce marketing trends and technologies to ensure marketing strategies remained innovative and effective.

Focusing on reusable over single-use products, I prioritized sustainability into the forefront of marketing initiatives by incorporating sustainable practices and messaging into marketing campaigns.

Global Digital Marketing Manager

-Serve as Project Manager for all custom art orders and manage global print schedules.
-Optimized designs, improving printing results by tweaking files with Adobe Illustrator.
-Drive projects to completion and close-out within a de?ned schedule.
-Met client objectives, leveraging expertise in typography, iconography, color theory, digital design, and UI tactics. Presented final layouts to B2B clients for approval.
-Supported marketing department efforts with logos, stationery, and cohesive social media imagery and graphics.

Print Production Manager - Mizu Custom

-Optimized layouts by determining the sizing and arrangement of each component.
-Helped optimize final delivery with advice on presentation, design, and formatting.
-Stayed at forefront of graphic design technology and techniques with continuous research and professional development.
-Served clients with close support at all stages and open feedback channels.
-Completed accurate print production templates by carefully reviewing every art file.

Senior Print Production Artist

-Maintained exceptional quality standards with all work, carefully reviewing completed projects and correcting errors.
-Completed fast turnaround for printed materials such as screen-printed apparel, catalogs, and large format prints.
-Coordinated efficient deliveries of 40+ projects each week, consistently meeting tight deadlines.
-Sourced necessary materials to meet standards set by each type of job and customer.
-Managed daily workloads by organizing effective schedules and delegating tasks.

Senior Production Artist

Find out detailed information about Kelli Kohout, Creative Operations Lead in Carlsbad, CA

Kelli Kohout: Creative Operations Lead in Carlsbad, CA

Kelli Kohout

Fox Head, Inc.

Amazon Advertising

Volusion

Amazon Advertising

MIZU

MIZU

MIZU

Marketing Worx Inc

San Diego State University

University of Massachusetts Global