Lifestyle

Kayaking

Hiking

And spending time with family and friends.

I enjoy being active - playing sports

Surfing - going to farmer's markets

- Manages over $1.5 million in revenue monthly with clients in the education, mortgage, insurance, and recruiting verticals, while supervising three direct reports.
 - Partners with Sales, Product, Finance, and other Operations teams in the management of our lead generation policies, contracts, processes, reporting and analytics.
 - Develops and executes comprehensive lead generation strategy by creating performance measurement  standards against objectives and operational metrics for Lead Generation Operations. 
 - Drives reporting and analytics development, improves existing reporting and creates new levels of analysis to allow transparency of delivery, upsell/supply opportunities, potential budget reallocation, and system/setup errors that require review.

Supervisor of Lead Generation Operations

- Manages over 3 million dollars of international online marketing accounts including Oracle, Symantec, Hewlett-Packard, and IBM
 - Forecasts expectations for quarterly and annual  revenue recognition, maximizing delivery through strategic optimization
 - Supplies sales with proposal recommendations based on available database circulation and performance expectations

List Intelligence Manager

- Created media schedules to meet all goals for member acquisition and member retention based on campaign performance and lead guarantees 
 - Tracked promotion performance, analyzed results, and accelerated any overall changes, in response to delivery tracking
 - Provided performance updates based on actual data results as well as projection for campaign duration
 - Prepared reports to facilitate internal weekly meetings with international group

Campaign Planner

- Optimized webpages, including forms and advertisements, to increase conversion rates of consumers
 - Analyzed variation performance and reported on trending patterns and themes
 - Evaluated visuals including graphics and applied font/background colors, as well as the copy and edits where necessary

Campaign Display Coordinator

- Executed marketing plans to drive attendees to all events
 - Worked with operations to request and execute rush promotions deemed necessary by the Campaign Planner to reach goals
 - Confirmed last minute additions/adjustments in high-priority campaigns
 - Segmented database audiences to maximize the effectiveness of e-mail marketing campaigns

Email Strategy Associate/Campaign Planner

Find out detailed information about Vanessa Ricciardelli,  in Needham, MA

Vanessa Ricciardelli: in Needham, MA

Vanessa Ricciardelli

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