Bike

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Health & Fitness

Music production

Customer service

Video production

Content management

I am an accomplished brand strategist and creative content manager, with comprehensive background and strong track
record in B2B, Social Media, Web Design, product and solutions marketing, content marketing, business operations, and
cross-functional leadership. My willingness to work hard is evident from the fact that I have held extensive executive-level
positions as an entrepreneur, as well as on various companies. Additionally, my optimistic, can-do attitude enables me to
enjoy challenges of learning new tasks, often viewing things from multiple angles. Throughout my career, I consistently
established integrity, quality, and professionalism to provide organizations and clients with broad array of services that deal
with strategic sales activities.

Web Content Management  2003–2015
Capitalize on industry expertise in administering 12 web assortments; developing and implementing business tactics in alignment with organizational goals; and driving initiatives to achieve sales success. Secure and properly maintain business sales website that met or exceeded the company’s expectations.
Leverage expertise in the transformation and uploading of video content for media distribution. Provide expert oversight to various accounts in key areas of web content management, music production, and video production; while efficiently addressing existing and emerging customer needs.
Plan and organize music videos for product releases, repair videos, and product training.
Key Achievements: Led efforts in creating all website design and content for, Fishshimano.com, G.Loomis.com, PowerPro.com, Jackall-Lures.com, SRD rowing.shimano.com, Shimano Elite and G.Loomis Elite Purchase Programs.
Achieved the Business-to-Business (B2B) Award through demonstration of efficient management skills.
Conceptualized and executed company promos including music and video to promote B2B/B2C/Elite websites.
Earned recognition for the successful development and design of platinum service as well as various intricateinitiatives, including the following:

Video Conversions and Custom Media for Dealers and Representatives
–Collection of media out to the appropriate parties

Supervision of the Digital Team
–Administration of all digital software and hardware and creation of timelines and quotes for all upgrades or software selections

Customer Relationship Management (CRM)
–Management of all content and solutions

Customer Support – B2B sign on, elite, and parts order issues
–Coordination of customer service issues and dealer direct contact

Web Content

Find out detailed information about Robert Armstrong,  in Mission Viejo, CA

Robert Armstrong:  in Mission Viejo, CA

Robert Armstrong: in Mission Viejo, CA

Robert Armstrong

Shimano

Saddle Back College