Bike

Moto & Powersports

Outdoor

Triathlon

I am a bike enthusiast and i like to ride mountain bikes (raced 10 years in downhill and enduro) and road bikes. i love good food and nice cars.

My name is Mellana Luca and I have been working for 6 years in the bike business. I am an energetic person, passionate on marketing & sales. I have been working for 4Guimp Srl (distributor on the Italian market) where I covered the role of Sales & Marketing Manager, a position that I have held since 2012.

I recently moved in California to marry my long time fiancé. I am looking to continue my career in the Bike/Sport Business. Considering my experience and background suitable for your company needs, I have decided to propose to you my Resume.

As Sales & Marketing Manager I prepared and launch sales campaigns for some of the most successful brands in the Company’s portfolio such as EVOC, Ride 100% and Devinci. Thanks to a firm planning and sales push partnered with great marketing action the business grew a lot. I am used working in an International Environment, and collaborate with Sales, Marketing and Customer Care departments. I do know the bike business dynamics, trends, needs and how to manage them all wisely and successfully.

I love to travel abroad and interact with people of different countries, traveling has always been part of my job. I gained experience on trade shows, and events so that I am used working on weekend and interact with customers.

I also have a strong leadership maturated leading 9 sales reps for the Bike Market and 6 for the Outdoor channel.

A brief account about my background: I have a Bachelor in Management and Organizational of Enterprises and Master of Science in Business Management with a special focus on the marketing field. In fact, my final dissertation has been on Tribal Marketing: “The Porsche’s Case”.

I can also account for a marketing internship in Vittoria Spa, premium bike’s tire manufacturer.

Last but not least I am a bike enthusiast and I like to ride mountain bikes and road bikes.

Develope and Manage the "Cycle Devinci" brand on the italian market.

+ Define the correct positioning of the brand and the products
+ Develop and implement effective sales and marketing strategies
+ Budgetary responsibility for Marketing expenses
+ Responsibility for achieving sales and growth target
+ Define Sales Campaigns
+ Monitoring KOI
+ Conducting consumer analysis to determine the demands of the market
+ Training & motivating the sales team.
+ Reporting to the International Sales Manager to reach the guidelines and objectives

Italian Brand Manager

+ Managing the Sales Force to develop the network
+ Develop and implement effective sales and marketing strategies
+ Budgetary responsibility for Sales and Marketing expenses
+ Responsibility for achieving sales and growth target
+ Prepare sales campaigns
+ Monitoring performance against marketing actions
+ Conducting consumer analysis to determine the demands of the market
+ Training & motivating the sales team.
+ Reporting to the Management to meet guidelines and targets.

Sales Manager

Develope and Manage the "Five Teni" brand on the italian market.

+ Define the correct positioning of the brand and the products
+ Develop and implement effective sales and marketing strategies
+ Budgetary responsibility for Marketing expenses
+ Responsibility for achieving sales and growth target
+ Define Sales Campaigns
+ Monitoring KOI
+ Conducting consumer analysis to determine the demands of the market
+ Training & motivating the sales team.
+ Reporting to the European Sales Manager to reach the guidelines and objectives

Customer Care Manager

+ Data Collection & Data Analysis: product and brand placement
+ Customer Service

Marketing Internship

Find out detailed information about Luca Mellana,  in San Diego, CA

Luca Mellana: in San Diego, CA

Luca Mellana

Cycles Devinci

4Guimp Srl

Five Ten®

4Guimp Srl

Vittoria Spa

Università Cattolica del Sacro Cuore

Università Cattolica del Sacro Cuore