My name is Mellana Luca and I have been working for 6 years in the bike business. I am an energetic person, passionate on marketing & sales. I have been working for 4Guimp Srl (distributor on the Italian market) where I covered the role of Sales & Marketing Manager, a position that I have held since 2012.
I recently moved in California to marry my long time fiancé. I am looking to continue my career in the Bike/Sport Business. Considering my experience and background suitable for your company needs, I have decided to propose to you my Resume.
As Sales & Marketing Manager I prepared and launch sales campaigns for some of the most successful brands in the Company’s portfolio such as EVOC, Ride 100% and Devinci. Thanks to a firm planning and sales push partnered with great marketing action the business grew a lot. I am used working in an International Environment, and collaborate with Sales, Marketing and Customer Care departments. I do know the bike business dynamics, trends, needs and how to manage them all wisely and successfully.
I love to travel abroad and interact with people of different countries, traveling has always been part of my job. I gained experience on trade shows, and events so that I am used working on weekend and interact with customers.
I also have a strong leadership maturated leading 9 sales reps for the Bike Market and 6 for the Outdoor channel.
A brief account about my background: I have a Bachelor in Management and Organizational of Enterprises and Master of Science in Business Management with a special focus on the marketing field. In fact, my final dissertation has been on Tribal Marketing: “The Porsche’s Case”.
I can also account for a marketing internship in Vittoria Spa, premium bike’s tire manufacturer.
Last but not least I am a bike enthusiast and I like to ride mountain bikes and road bikes.