Tech

Product Manager

Marketing professional with 5 years marketing agency experience in account management, multicultural marketing, event planning and public relations.

•Define product strategy and market requirements for Internet of Things and wearable products for children
•Consolidate market research, prioritized features, cost structure, and technical specs into MRDs and PRDs
•Manage project and product delivery schedules for cross-functional teams (engineering/sales/marketing)
•Maintain relationships with strategic partners (Intel, Asus, etc.) and assess partnership/licensing opportunities

•Leveraged expertise in multicultural marketing to help US-based brands target Asian Americans; Notable clients include Bristol-Myers Squibb, Amgen, AT&T, Union Bank, and Caruso Affiliated (The Grove/Americana)
•Developed online and offline campaigns across all channels, including PR, events, advertising and media buying
•Managed master project timeline, and allocated resources among internal creative and production teams 
•Managed day-to-day relationship with key client contacts and media partners
•Led and presented during new business and campaign pitch meetings 
•Highlights:
- Organized annual Lunar New Year Festivals for Americana at Brand for four consecutive years; 200% increase in event attendees and closed $600K in revenue
- Launched Asian Americans outreach campaign for Amgen in 2013 and 2014; led 35 community events nationwide, reached 3,000+ consumers, and earned 5MM media impressions in total

Account Supervisor

•Launched digital marketing campaigns for Pepsi in Greater China Area across Youku, Tudou, Weibo, Renren, etc. 
•Built online characters, content, and managed followers through SEO/SEM techniques
•Leveraged Asian marketing insights to assist setting up company’s first international office in Shanghai

Social Media Specialist

•Assisted with PR initiatives for Nike Taiwan, primarily Nike Running and Nike Woman categories
•Planned and executed Nike seasonal campaigns, product launches and press conferences 
•Managed media relations, vendor negotiation, and community influencers outreach

Account Executive

Find out detailed information about Amber Chen, Product Manager in Los Angeles, CA

Amber Chen: Product Manager in Los Angeles, CA

Amber Chen

Fuhu, Inc

TEN Advertising

Thoughtful Media Group

Ogilvy Public Relations Worldwide

National Taipei University

University of Southern California