Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Marketing Consultant

Boutique-marketing agency serving small businesses experiencing the need to reach more customers cost effectively, targeting the right audience. Service: SEO, Direct mail, Digital Marketing, Loyalty Program, Experiential Marketing Guru.

?	Created business plan and launched company in 2010
?	Grew the Company from 1 student to 70 students in one year. 
?	Created robust marketing platform, business development strategies and implemented them. 
?	Finance management.
?	Created international project “International Ballet Workshop 2013” bringing prestigious international teachers and attracted more than 150+ participants per week. Created marketing platform, business development strategies and implemented them. 
?	Award for Best Advertisement Campaign: “2013 EMMY AWARDS”.

General Manager, Marketing Director

Created business plan and marketing / communication strategies to drive Company launch in South Florida Market. Conducted competitive & market analysis to adapt business to U.S. Hispanic market. Hired, trained, and provided leadership to 16 employees. Ensued highest-quality customer service levels while ensuring adherence to budgets. Developed and deployed reporting systems for different functions Company-wide.
?	Achieved successful launch of ExpressNews USA in 2008
?	Created and implemented initiatives that produced significant cost savings.

Collaborated with marketing manager on several key campaigns to increase appeal to domestic and international markets. Revamped and re-branded website and implemented search engine optimization. Developed directory of over 150 restaurants by forging alliances with owners. Improved inter-departmental efficiency and coordination by developing and deploying strategies to enhance communications.
?	Drove campaigns to reach audience of millions, which resulted in 100% hotel occupancy. 
?	Attained promotion to manager within six months of hire; selected to work with president. 
?	Piloted key ad campaigns, including World Cup project, to gain extensive radio and TV coverage. 
?	Negotiated with multi-billion dollar companies (including Coca Cola) for marketing and sponsorship opportunities.

Marketing Manager

Contributed to four-person cross-functional team that provided innovative, robust marketing solutions to restaurants nationwide. Conducted in-depth market research and surveyed customers to determine needs, measure effectiveness of positioning, and improve advertising strategies. Revamped product and corporate positioning strategies by developing vision statements and training staff. Drove campaigns that leveraged direct mail, banners, billboards, print, and media. 
?	Grew business from one client to pipeline of 50 within three months. 
?	Facilitated 60% average growth in revenues for client base.

Marketing & Advertising Consultant

Combined entertainment with product and services to reposition brand; leveraged a broad range of marketing strategies and tactics to transform perceived weaknesses into strengths. Overhauled non-profitable business practices to create growth-focused systems. Leveraged PR and media coverage to generate buzz and increase celebrity presence. Provided leadership to staff of over 160.
?	Quickly achieved significant revenue growth.
?	Delivered strategies that helped develop Wassup franchises nationwide; conceptualized superhero mascot that attained significant publicity and increased market visibility.
?	Established strategic relationships with large corporations to secure sponsorships for infomercials that dramatically elevated participation at events.

Marketing & Advertising Manager

Find out detailed information about Carla Mena, Marketing Consultant in Weston, FL

Carla Mena: Marketing Consultant in Weston, FL

Carla Mena

RM Boutique Marketing Agency

Grand Ballet Academy

Varsatel / Express Media International Group

Hotel Radisson Eurobuilding

Food & Beverage Business

Wassup Sport & Bar Place

Alejandro de Humboldt University

IESA

Nuevas Profesiones

University of Miami