Yoshi

Yoshi

Marketing/Product/Brand Manager
Location: Lacuna Hills CA
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Summary

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Product marketing strategy
14+ years of product marketing, specializing in sales statistics analysis, rebuilding and organizing marketing strategies to increase sales. With the new market insights, harmonize cross departmental goals to achieve mutual market and product vision. Direct the new marketing communication tools (websites/social media/TV ads/print/store tools/packaging) trade marketing to increase sales. Lead responsive marketing management of fast moving consumer goods.

Sales promotion, advertising
Increase sales and gain market share by creating sales promotions and advertisement. Build, develop and increase the product awareness, consumer engagement and market share by using marketing communication tools.

International consumer goods/lifestyle
2 years of overseeing marketing in Japan/Korea. 6 years executing marketing objectives. Execute marketing communication for local (US), 4 subsidiaries (Europe and Central America) and 10+ distributors. Japanese / English speaker and active surfer and yogini.

Work Experience

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Interests & Groups

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INTERESTS
  • Surfing
  • Coffee!
SPORTS
  • Surfing
  • Yoga
GROUPS
  • no groups

Education History

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Connections

PEOPLE 22

Talent Acquisiton Professional  
Marketing Expert, Brand Strategist  
Recruiter/Talent Acquisition/HR/Culture Marketing  
Marketing | Branding | Analytics  
Co-Founder, Group Y  
Events Director  
Business Development Manager - Outdoor & Bike  
Corporate Recruiter/ Talent Acquisition  
Marketing Director  
In-House Sales / Marketing  

COMPANIES 35

Malakye.com
Surfline
Rip Curl
EZEKIEL Clothing
Surf Hardware International, Inc.