Yoshi

Yoshi

Global Marketing/Product/Brand
Currently: Assistant Manager, International Marketing at Bandai America Inc.
Location: Laguna Hills CA
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Summary

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I specialize in content for authentic needs for unique customers in the lifestyle brands. I’ve developed a reputation for using the resources efficiently, creating recognizable brand stories and marketing strategies. I am sure that the opportunity to discuss of the resources management, team management and market research will reveal ways we can take your business goals to the next level. Additionally, I am laid back, easy to get along with, like communicating with people and creating a transparent working environment!

Product marketing strategy
14+ years of product marketing, specializing in sales statistics analysis, rebuilding and organizing marketing strategies to increase sales. With the new market insights, harmonize cross departmental goals to achieve mutual market and product vision. Direct the new marketing communication tools (websites/social media/TV ads/print/store tools/packaging) trade marketing to increase sales. Lead responsive marketing management of fast moving consumer goods.

Sales promotion, advertising
Increase sales and gain market share by creating sales promotions and advertisement. Build, develop and increase the product awareness, consumer engagement and market share by using marketing communication tools.

International consumer goods/lifestyle
2 years of overseeing marketing in Japan/Korea. 6 years executing marketing objectives. Execute marketing communication for local (US), 4 subsidiaries (Europe and Central America) and 10+ distributors. Japanese / English speaker and active surfer and yogini.

Work Experience

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Interests & Groups

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INTERESTS
  • Surfing
  • Coffee!
SPORTS
  • Surfing
  • Yoga
GROUPS
  • no groups

Education History

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Connections

PEOPLE 65

Owner, Malakye.com  
Talent Acquisiton Professional  
Senior Product Developer/Manager  
Freelance Activewear Apparel Designer  
Recruiter and HR Specialist  
Marketing Expert, Brand Strategist  
Project Manager  
Creative Director  
Product Line Manager  
Recruiter/Talent Acquisition/HR/Culture Marketing  

COMPANIES 4

Malakye.com
International Surfing Association (ISA)
Sun Bum
Oakley, Inc.