Yoshi

Yoshi

Global Marketing/Product/Brand
Currently: Senior Manager of Brand Management at Innovative Body Science and Apotheque Rx
Location: Laguna Hills CA
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Summary

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Product marketing strategy
14+ years of product marketing, specializing in sales statistics analysis, rebuilding and organizing marketing strategies to increase sales. With the new market insights, harmonize cross departmental goals to achieve mutual market and product vision. Direct the new marketing communication tools (websites/social media/TV ads/print/store tools/packaging) trade marketing to increase sales. Lead responsive marketing management of fast moving consumer goods.

Sales promotion, advertising
Increase sales and gain market share by creating sales promotions and advertisement. Build, develop and increase the product awareness, consumer engagement and market share by using marketing communication tools.

International consumer goods/lifestyle
2 years of overseeing marketing in Japan/Korea. 6 years executing marketing objectives. Execute marketing communication for local (US), 4 subsidiaries (Europe and Central America) and 10+ distributors. Japanese / English speaker and active surfer and yogini.

Work Experience

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Interests & Groups

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INTERESTS
  • Surfing and coffee
SPORTS
  • Surfing and yoga
GROUPS
  • no groups

Education History

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Connections

PEOPLE 152

Owner, Malakye.com  
Talent Acquisiton Professional  
Vice President  
Global Events Manager - Sports Marketing  
Head Designer, Senior Designer  
SVP Global Sales, Product & Brand Management  
Global Category Manager- Mens Lifestyle Apparel and Accessories  
Powersports / Moto / Auto / Cycling Industry Marketing & Sales Professional  
Senior Product Developer/Manager  
Resume of Marla Maxfield  

COMPANIES 5

Malakye.com
International Surfing Association (ISA)
Oakley, Inc.
Eucalyptus Creative