Product marketing strategy
14+ years of product marketing, specializing in sales statistics analysis, rebuilding and organizing marketing strategies to increase sales. With the new market insights, harmonize cross departmental goals to achieve mutual market and product vision. Direct the new marketing communication tools (websites/social media/TV ads/print/store tools/packaging) trade marketing to increase sales. Lead responsive marketing management of fast moving consumer goods.
Sales promotion, advertising
Increase sales and gain market share by creating sales promotions and advertisement. Build, develop and increase the product awareness, consumer engagement and market share by using marketing communication tools.
International consumer goods/lifestyle
2 years of overseeing marketing in Japan/Korea. 6 years executing marketing objectives. Execute marketing communication for local (US), 4 subsidiaries (Europe and Central America) and 10+ distributors. Japanese / English speaker and active surfer and yogini.