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Dynamic sales and marketing leader with over 20 years’ experience fueling revenues and product visibility for top corporations.  Gained expert knowledge of integrated marketing methods.  Impacted client awareness, profitability and performance through skillful orchestration of strategic marketing and partnership development efforts, targeting diverse audiences.  Developed extensive background in fitness, apparel and consumables industries.  Organized a strong portfolio of successes and contacts.  Launched top performing teams and provided staff with leadership, resources and motivation to achieve goals.
 

SPECIAL SKILLS

 
•	Strategic Sales Planning
•	Market/Trend Analysis
•	New Product Launches
•	Budgets/Forecasts
•	Account Acquisition/Expansion
•	Training and Development

•	Built and managed a national sales force, successfully pioneering and authenticating the  brand within the sophisticated and competitive channel of tennis specialty and crossover sportswear.
•	Developed short and long term strategic plans and forecasts ensuring projected volume and profitability goals were met.
•	Created sales planning and market analysis reports, including market research, competitive product evaluation and sales initiatives.
•	Provided input regarding product development to enhance and expand product offerings based on evolving market conditions, trends and increased channels of distribution.
•	Developed international sales
•	Key member of collection strategy team, responsible for positioning, branding, sales promotions and events.
•	Developed and maintained customer service standards to ensure maximum sales opportunities and brand loyalty.
•	Developed senior level relationships.
•	Formalized partnerships with key online distributors such as Tennis Warehouse, Midwest Sports and Tennis Express. Effectively managing the relationship with Tennis Warehouse resulted in increased sales growth of 297% over the course of one seasonal calendar and 134% increase in sales from Fall 2013 to Fall 2014.
•	Opened key sporting goods accounts including Sports Chalet and Luke’s Locker, which resulted in company being featured directly next to Adidas’ celebrity designer Stella McCartney. 
•	Responsible for increasing door counts by 125% from season to season.

VP of Sales

Pioneered a successful Sales and Marketing company from the ground up. Analyzed client needs and developed high quality, robust sales and marketing campaigns designed to increase revenues. Specialized in facilitating live programs including product sampling, demo services, retailer training, merchandising, guerilla marketing and street intercept, club store road shows, trade shows and conventions, mobile marketing tours, store front sampling, and demonstration programs leading to increased product sales for clients. Led coordination and management of local, regional, and national events focused on health and fitness oriented events and retail outlets. Recruited, trained, and managed office and contract staff, including sales staff, administration, product spokespeople and sales promoters. Developed client relationships and negotiated contracts.  ?	Designed and implemented operating processes and procedures, generated client accounts leading to over $15M in  marketing revenue. 
?	Increased sales volumes for clients, through partnerships with big box retailers such as Costco and other Club Stores/Mass Merchandisers.
?	Increased sales volume through retailer training and consumer education/trial programs in health and fitness oriented retail chains.
?	Provided ‘end to end’ marketing and sales strategies for clients, combining innovative live marketing techniques, event management, detailed reporting and analysis, resulting in increased market share.
?	Sponsored high profile events such as marathons, tournaments and bike tours, leading to increased target market awareness and sales.
?	Innovated successful Seeding campaigns at fitness centers, sports events and recreation stores, and radio stations.
?	Optimized clients’ reach to target markets through sales driven execution of product events, merchandising,  guerilla marketing techniques, and retail improvement.

Find out detailed information about Ian Bell,  in South Jordan, UT

Ian Bell: in South Jordan, UT

Ian Bell

UV Insieme / EleVen by Venus

Muscle Marketing, Inc.

Allan Wilson Technical High School