Jenna Doane: Designer for Jessica Simpson Maternity in PHILADELPHIA, PA

- Increased turnover by 7% to $17M (Spring 2014 v Spring 2013) with new innovative designs. - Research trends by utilizing trend services to define color and style direction relating to seasonal delivery for Jessica Maternity Collection; a private label for Destination Maternity. - Shop domestic markets in LA and NYC to identify design direction for each season. - Leads and develops the team of Assistant Designer and Design Intern (direct reports), specifically relating to the creative process of all woven and knit tops, sweaters, outerwear, nursing and swimwear from concept through development. - Manage direct reports’ workloads and followed T&A calendar to ensure that daily and yearly deadlines are adhered to. - Set strategic direction for the department - Understand market trends and the customer needs - Building product line by creating a balanced assortment across the entire department - Partnering with marketing to determine big ideas/products featured - Work with product development team and technical designers to source and develop the collection with the correct design intent. - Present collection to Simpson team during bi-monthly approval meetings. - Use information about the market and competition to provide input into the company’s strategic planning process - Provide training and orientation to new team members

- Designed and developed a line of maternity clothing, Kriti Maternity by Motherhood; a fusion collection created to merge western aesthetics with traditional Indian attire for the emerging maternity market for our Indian partner delivering sales of $6.5M. - Shopped the international markets, specifically in India and the Middle East, to determine what additional product extensions were needed for each international retail partner based on their specific cultural needs. - Worked with overseas vendor to develop and design product extensions for the Motherhood assortment including dresses, lingerie and woven tops tailored to the Middle Eastern and Indian markets which increased turnover by 12% to $22.7M.

- Identified specific trends in both dance and gymnastics, as well as reinvented the standards of each. - Focused on envisioning and producing costumes for various genres of dance and movement for Curtain Call brand. - Designed practice and competition gymnastics leotards for Aerials and Alpha Factor brands which catered to collegiate and national gymnastics teams contributing to sales over $.5M. - Assisted with creative direction during seasonal photo shoots for company catalogs.

- Designed and produced an original collection of women’s mix and match sportswear - Oversaw marketing and website creation for development of collection.

- Assisted designer in creating and developing categories focusing on career apparel, pant and outerwear for the mother to be.