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Marketing Coordinator

?	Communications and marketing specialist with significant professional experience and academic training in the field.
?	Deep technical and programmatic understanding of design, technologies, and execution of communication and marketing strategies.
?	Strong individual work ethic and personal commitment to excellence, as well as superior teamwork and collaboration skills.


Lead the design and implementation of a comprehensive, strategic communication and marketing plan for a mid-size business communications and IT solutions company headquartered in the Philadelphia, PA metropolitan area.
?	Create and execute marketing strategies, including the planning and development of all creative content for ongoing and one-time marketing communications, sales materials (product/service brochures, case studies, press releases, and presentation materials), customer/partner events, and web marketing resources for ETA, ETA’s channel partner program, and VoxNet, ETA’s sister company.
?	Facilitate staff and partner input to develop communication and marketing goals; regularly present and review strategies developed with senior leadership team.
?	Create, regularly update, and monitor content on ETA’s website, partner websites, and all social media platforms that enhance ongoing SEO strategy.
?	Manage company’s lead generation program through careful vetting of various lead lists, development of an external nurturing strategy, and distribution of opportunities and ongoing tracking for internal sales team. 
?	Promoted to Marketing Coordinator from Marketing Communications Specialist after 8 months at ETA.

?	Updated and created content for RHD’s intranet, newsletter, and corporate-wide emails using Microsoft SharePoint and Adobe Photoshop CS6.
?	Promoted and facilitated the use of a new, corporate-wide videoconferencing system.
?	Employed Google Analytics to examine the use of RHD's intranet while implementing marketing strategies to increase site performance.

Internal Communications

Find out detailed information about Justine Bockman, Marketing Coordinator in Chalfont, PA

Justine Bockman: Marketing Coordinator in Chalfont, PA

Justine Bockman

Expert Technology Associates

Resources for Human Development

Temple University