Michael Donner

Michael Donner

Chief Marketing, eCommerce and Digital Officer

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Results-driven, collaborative change agent with a proven track record of leading multi-disciplinary teams in global companies and start-ups. Conceives and implements innovative marketing, digital, eCommerce and engagement strategies, which drive profitable growth through demand generation with closed-loop ROI. Combines in-depth knowledge of vertical markets with the ability to unite sales and marketing and align activities to business objectives.


• Define strategy, vision and value proposition
• Product marketing, merchandising, pricing, commercialization, market research and analysis
• Key message and product/service differentiation
• Manage product from inception to release
• Recruit, mentor, unite and motivate staff
• Implement digital marketing, automation and CRM
• Build customer loyalty and reduce churn
• Build/re-launch demand generation
• Drive digital marketing and customer engagement
• Mobile app design, development, launch
• Branding and marketing communications
• Lead nurturing, campaign/pipeline tracking,
ROI analysis and mobile app measurement
• Go-to-market launches and communications
• Behavioral marketing, search/intent and remarketing and mobile user acquisition
• Recruit, train and manage inside sales
• Guide crisis, corporate, financial, government
and internal communications
• SEO, social media, PR, IR and analyst relations
• Sales enablement and content development
• Drive affiliate marketing, Google PPC and shopping
• Negotiate alliances and channel distribution