Michael Donner

Michael Donner

Chief Marketing, Digital and eCommerce Program Leader

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Summary

Results-driven marketing and digital executive for B2B and B2C companies – start-up to global – with expertise in: retail, eCommerce, high-tech (enterprise software, cloud, IT consulting), healthcare and cybersecurity. Conceives and implements innovative sales, marketing, digital demand generation, eCommerce, customer experience and engagement strategies with closed-loop ROI to drive digital transformation and profitable growth.

CORE COMPETENCIES

• Refine product, service, go-to-market strategy, value proposition, competitive differentiation
• Manage sales, branding, marketing, advertising, digital communications (Web, SEO, PPC, social media)
• Guide corporate comm./media (PR, analysts, crisis)
• Drive product marketing, merchandising, pricing, commercialization, market research and analysis
• Build sales group/channels, demand generation pipeline, customer engagement/lead nurturing
• Drive affiliate, social and influencer marketing
• Recruit, unite, mentor and motivate staff
• Create mobile app strategy, user design and launch
• Select and implement marketing technology
• Negotiate alliances and channel distribution


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