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Chief Marketing Officer

  
Results-driven, growth marketing and digital executive for B2B and B2C companies – start-up to global – with expertise in retail, eCommerce, consumer products and high-tech. Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, eCommerce, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.

CORE COMPETENCIES 
*	Reinvigorate strategy, build tactical sales, demand generation/customer acquisition, customer experience and growth marketing initiatives
*	Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications
*	Select and implement marketing technology
*	Recruit, train, mentor, lead and motivate staff
*	Develop daily sales, merchandising, promotional pricing strategy and tactics aligned to target buyer
*	Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks 
*	Manage sales channels, ad/promotional programs and strategies for Amazon and Walmart marketplaces
*	Launch digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing
*	Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook) 
*	Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: AOV, CAC, churn, DAU, LTV, MAU, NPS, ROAS, ROI and WAU  


Privately held/pre-series A, DTC eCommerce: men’s/women’s hormone & testosterone replacement therapy subscription service
•	Rebuilt/launched/managed eCommerce sales/marketing/affiliates, reduced cost per lead from $38.50 to $6.80
•	Increased patient subscriptions 111% Q/Q, reduced CAC by 133% and increased lead volume/quality by 250%
•	Overhauled and launched new SEO Website with updated messaging/value proposition and optimized product offerings 
•	Created new online, touch-free, AI sales conversion model reducing time-to-onboard patients from 3 weeks to 72 hours


Privately held, telehealth, home health/RPM, COVID-19 and IoT/smart technology SaaS subscription products 
•	Spearheaded strategic and tactical branding, digital, customer acquisition/engagement and growth marketing resulting in 500+% customer and revenue growth YoY, with increases in engagement (105%) and social impressions (280%) YoY
•	Conceptualized/executed digital demand generation with 16% conversions and 65.8% increase in web traffic YoY 
•	Launched in-house PR, analyst and awards outreach resulting in winning 106 global awards in 2021 (no entry fees paid)
•	Designed/managed marketing/sales infrastructure for lead nurturing, campaign/pipeline tracking and ROI analysis


Full-service marketing and eCommerce agency; providing interim CMOs and CDOs on 6-12-month on-site, exclusive engagements 

SocialSurvey, (renamed Experience.com), Chief Marketing and Digital Officer		 
VC start-up, SaaS subscription, customer experience and engagement, online reputation management platform
•	Rebuilt/launched/managed marketing, digital, demand generation, branding, insides sales and growth
•	Created demand generation campaigns resulting in 80% discovery calls, 50% demos and 20% conversions 

J.ING Limited, Chief Marketing and Digital Officer							
DTC eCommerce & omnichannel retailer: Global women’s apparel, accessory, shoe and jewelry brand
•	Rebuilt/launched/managed eCommerce sales, marketing, creative, merchandising and customer service
•	Created/launched new brand image, voice, message platform and loyalty program: J.ING Insider in four weeks
•	Transformed underperforming eCommerce site into profitable channel growing more than 100 percent MoM
•	Increased global site traffic 67%, product SKUs 45%, AOV 58% and digital marketing ROI 82%

Perry Ellis International, Chief Digital Officer							      
US$875+ million brick and mortar, DTC eCommerce, omnichannel retailer:  25+ apparel, accessory, shoe and fragrance brands: 
Men’s Brands:  Cubavera, Farah, Havanera, John Henry, Original Penguin, Perry Ellis, Savane  
Sport/Golf Brands:  Ben Hogan, Callaway, Grand Slam, Jack Nicklaus, Nike Swim, PGA Tour
Women’s Brands:  Jantzen Swimwear, Laundry By Shelli Segal, Peony & Me, Rafaella
•	Rebuilt and launched eCommerce strategy, operations, merchandising, digital, social media, marketing and demand generation, resulting in first positive operating income in 14 months, double digit revenue, margin dollar, average order value and site traffic growth YoY, while reducing digital marketing expenses 17% 
•	Grew eCommerce revenue contribution 40% YoY to represent 14% of sales
•	Developed strategy and tactical launch of in-store and online loyalty program across all brands in four weeks
•	Developed daily merchandising, promos, demand generation and digital campaigns (48 assets/week per brand)
•	Oversaw all direct-to-consumer eCommerce websites and P&L, Amazon marketplace, all social media channels, customer engagement, selection/implementation of technology, content, growth marketing and digital media: pay-per-click, remarketing, retargeting, banner ads, Google shopping, affiliate and influencer marketing
•	Managed team of 34+: branding/marketing/creative, merchandising, digital, IT/development, customer service

Ingram Micro, Executive Director, Global Cloud Marketing Leader					      
US$43 billion B2B eCommerce marketplace, SaaS subscription provider of provider of cloud services/infrastructure/IoT 
•	Directed strategy, tactical marketing and eCommerce demand generation in 26 countries for cloud division
•	Launched growth marketing resulting in 157% reseller, 414% subscription and 398% seat growth YoY 
•	Commercialized social, eCommerce and digital properties creating US$1M+ net new marketing margin 

MDLIVE, SVP, Chief Marketing Officer 
VC-start up, DTC & B2B eCommerce, SaaS subscription, Telehealth services provider with 10+ million members 	
•	Grew registrations 42%, utilization 64% YoY after launching new engagement marketing program ?
•	Created weekly direct-to-consumer and B2B demand generation/customer acquisition engagement campaigns 
•	Built Marketing Hub with 275+ growth marketing materials and directed/managed P&L for in-house agency 

BeMyDD, (Renamed Dryver), EVP, Chief Marketing and Digital Officer					      
Angel-funded, DTC & B2B eCommerce, subscription ridesharing service in 76 cities in 31 states
•	Project managed design/build of mobile app (iOS and Android) and enhanced customer experience website 
•	Launched joint marketing with Total Wine & More, BevMo!, Ciroc and Jack Daniel’s to drive eCommerce sales
•	Achieved 1,014% increase in new account sign-ups, 74% increase in web traffic and 38% increase in orders YoY


Client Chief Marketing and Digital Officer

Prolexic was a VC start-up provider of cloud-based perimeter cybersecurity subscription services - Acquired by Akamai
•	Spearheaded marketing and inside sales, driving rapid growth: US$14 to US$70 million revenue, 44 to 220 employees and 210 to 450 clients, culminating in US$370 million acquisition by Akamai
•	Hired as sole contributor; recruited, trained and managed 16-person global growth marketing and inside sales team 
•	Initiated in-house PR/social media resulting in 800+ articles, 10+ analyst reports, 1,250+ blogs and 60,000+ social posts  



SVP, Chief Marketing Officer, Prolexic

US$24 billion IT distributor with US$60+ million growth marketing, demand generation/customer acquisition eCommerce agency

•	Led all new business account pitches, quarterly client reviews and client escalation issues
•	Managed US$60+ million division and P&L for 75+ person, full-service, advertising/event/growth marketing/demand generation eCommerce agency with blue chip client list: Acer, Apple, Avaya, Cisco, EMC, HP, IBM, Lenovo, McAfee, Microsoft, Oracle, Sage, Sony, Symantec, Toshiba, VMWare and Xerox
•	Launched new value proposition (Connect, Engage and Deliver) with go-to-market strategy and the Market Discovery consulting program to help clients uncover additional value and opportunities to grow revenues and global reach 
•	Expanded agency services to include SEO, SEM, social media, demand generation/customer acquisition and ROI tracking
•	Secured 104% revenue/profitability targets for agency and US$17.5 million in new business in first quarter of re-launch

Additional Marketing Achievements:

Capgemini, (CAP: EN Paris), VP, Global Head, Demand Generation 						 
Paris-based €7.7 billion provider of consulting, technology, eCommerce and outsourcing solutions 
•	Created/implemented strategy, business plan and managed tactical launch for global demand generation service center operated as a P&L by uniting 40 regional marketing groups and reducing global spend by €2.7 million in 12 months 
•	Launched/directed/managed global rollout of Google Enterprise Apps in 40 countries adding €1.3 billion to sales 

Saks Fifth Avenue, (NYSE: SKS), Sales and Marketing Program Associate
•	Launched back-to-school joint marketing and strategic partnerships with targeted prep-schools to boost sales and store foot traffic resulting in highest sales per square foot in region
•	Ranked fourth highest producing store sales representative based on weekly sales metrics


VP Marketing Services & GM TD Agency

Find out detailed information about Michael Donner, Chief Marketing Officer in Los Angeles & Orange County, CA

Michael Donner: Chief Marketing Officer in Los Angeles & Orange County, CA

Michael Donner

Thrivelab

Zyter

Competitive Marketing Advantage

Akamai

Tech Data

Babson College