Michael Donner

Michael Donner

Chief Marketing Officer
Currently: Chief Marketing Officer at Competitive Marketing Advantage
Location: Los Angeles CA
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Summary

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Results-driven, collaborative change agent with a proven track record in leading multi-disciplinary teams in both Fortune 500 companies and start-ups. Conceives and implements innovative marketing strategies and programs that drive growth and profitability through demand generation with closed-loop ROI metrics. Combines in-depth knowledge of diverse vertical markets with the ability to unite sales with marketing and align activities with business objectives. CORE COMPETENCIES • Define strategy, vision and value proposition • Product marketing, commercialization, market research, competitive analysis, pricing • Product/service differentiation • Manage product from inception to release • Key message development • Recruit, mentor, motivate and unite staff • Implement marketing automation and CRM • Build customer loyalty and reduce churn • Build/re-launch demand generation • Drive customer engagement marketing • Mobile app design, development, launch • Branding and marketing communications • Lead nurturing, campaign/pipeline tracking, ROI analysis and mobile app measurement • Go-to-market launches and communications • Behavioral marketing, search/intent and remarketing and mobile user acquisition • Recruit, train and manage inside sales • Guide crisis, corporate, financial, government and internal communications • SEO, social media, PR, IR and analyst relations • Sales enablement and collateral development • Negotiate alliances and channel distribution

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