Michael Donner

Michael Donner

Chief Marketing, eCommerce and Digital Officer

Share profile
Summary

Results-driven marketing and digital executive for B2B and B2C companies – start-up to global – with expertise in: retail, eCommerce, high-tech (enterprise software, cloud, IT consulting), healthcare, and cybersecurity. Conceives and implements innovative marketing, digital demand generation, eCommerce, customer experience and engagement strategies with closed-loop ROI to drive digital transformation and profitable growth.

CORE COMPETENCIES

• Refine product, service, go-to-market strategy,
value proposition/differentiation
• Manage branding, marketing, advertising, digital communications (Web, SEO, PPC, social media)
• Guide corporate comm./media (PR, analysts, crisis)
• Drive product marketing, merchandising, pricing, commercialization, market research and analysis
• Build demand generation pipeline for customer engagement/lead nurturing and ROI
• Drive affiliate marketing and Google shopping
• Recruit, unite, mentor and motivate staff
• Create mobile app strategy, user design and launch
• Select and implement marketing technology
• Negotiate alliances and channel distribution


Connections