Michael E. Donner

Summary

Michael E. Donner
www.eCommerceDigitalCMO.com

Results-driven, growth marketing and digital executive for B2B and B2C companies – start-up to global – with expertise in: retail, eCommerce, consumer products and high-tech. Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, eCommerce, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.

CORE COMPETENCIES
* Reinvigorate strategy, build tactical sales, demand generation/customer acquisition, customer experience and growth marketing initiatives
* Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications
* Select and implement marketing technology
* Recruit, train, mentor, lead and motivate staff
* Develop daily sales, merchandising, promotional pricing strategy and tactics aligned to target buyer
* Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks
* Manage sales channels, ad/promotional programs and strategies for Amazon and Jet marketplaces
* Launch digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing
* Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook)
* Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: NPS, CAC, LTV, ROI & ROA


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