Lifestyle

Media & Entertaiment Marketing

I connect interested audiences with relevant content. I am a versatile Marketing MBA with diverse capabilities in branding, integrated media strategy, and content marketing in the media and entertainment industries. 

I believe in the power of the strategic brand to tame operating complexity and to create a competitive advantage through original content creation and thoughtful curation. With a purposeful mix of major media and innovative startup experience, my focus is on engaging fans with unique brand utility throughout the customer journey.

Working across all media, I am experienced with digital marketing programs and social media, as well as with traditional marketing, including advertising, media planning, marketing partnerships, sweepstakes and consumer promotions, and trade advertising. I am certified in Content Marketing.

Proven accomplishments in:

• Strategic marketing to achieve sales goals 
• Brand positioning and building experiential brands 
• Integrated marketing programs, media sponsorships, and brand partnerships
• Managing multi-disciplinary functions and teams
• Mentoring young talent

Providing part-time CMO capabilities to start-ups and SMBs 

• Branding and Positioning • Social Media strategy and implementation • Content Marketing • Event planning and execution • Media strategy, planning, & buying • Marketing process management • Web site layout & navigation • Web site content creation

• Executed $700K omni-platform media deal with The Financial Times, securing inventory in Europe, Asia, and US to fuel international audience and ad sales revenue growth.
• Initiated multi-platform content franchise based on Bloomberg TV anchor Betty Liu’s book, 
“Work Smarts.” TV segments were sponsored by Dell.
• Negotiated Bloomberg TV’s first-ever network cable barter deal, securing national television exposure on Sundance Channel to support United Airline’s sponsorship renewal of “The C-Suite with Jeffrey Hayzlett.”
• Planned launch campaign for newest editorial product, Bloomberg Business, to ad buying trade and consumers.
• Supported October 2014 multi-platform launch of Bloomberg Politics with a $1.5MM satellite TV campaign, including interactive TV guide ad banners linked to DVRs for automated recording.
• Collaborated with TV distribution to secure $200K+ in local cross-channel promotion in the Washington DC market, targeting political influencers to drive tune-in for Bloomberg TV's original political talk series, "With All Due Respect," hosted by the NY Times bestselling authors of "Game Change", Mark Halperin and John Heilemann.

Multi-platform Strategic Marketing Lead

Social Media Intelligence provider - Colligent measures consumer engagement with brands using social intelligence to locate new audiences and growth opportunities.

• Analyzing social affinities derived from consumer activities on social platforms
• Expanding targeted reach to grow qualified audiences
• Improving Marketing effectiveness through audience selection and conversion

New Business & Account Executive

• Delivered 2MM viewers for original series, Ink Master, developing strategic partnerships with influencers in the Tattoo business, publishing, and social communities.
• Increased Facebook Likes 1,100% in 9 months, establishing brand’s first platform publishing process and creating the text and vblog franchise, "Spike's Man-to-Man." 
• Improved “intent to view” 21% among racing fans via sponsorship of Monster Energy SuperCross, with national TV on CBS and Speed, custom Facebook content, mobile promotions, and 14 live activations.
• Launched network’s biggest hit, The Ultimate Fighter, to be Spike's top rated original series with aggressive OOH, Broadcast, and Online tactics, including the original viral game, The Office Octagon. 
• Initiated production of podcast and video blog series to build branded presence on iTunes, tumblr, and vimeo, to cultivate new sources of ad sales revenue.
• Executed first-ever use of the Peer-to-Peer platform by a major US media company to distribute a pre-broadcast premiere, DRM-free, full episode of the original series, FACTORY, resulting in 1MM downloads in 30 days.
• Created original ancillary content for the Network's first podcast series for FACTORY, resulting in an iTunes Comedy feature placement.
• Led strategy development engagements for UFC, Impact Wrestling, Social Media, and the Spike brand.
• Recruited by Viacom HR as a Mentor for internal staff development program, "Managing Brand You."

Vice President Marketing

• Marketed Entertainment Weekly’s “It” cable network of 2003, increasing press and industry cache.
• Launched TRIO+ broadband site as a national platform to showcase the limited-distribution network’s sensibility, enabling exposure where the channel lacked carriage to support distribution and Ad Sales.
• Created “TRIO Recommends” video retail promotion, building awareness for network in-store while increasing traffic, sales, and rentals for partners through themed repackaging of existing inventory.
• Crafted strategy for promotion of TRIO Originals (Brilliant But Cancelled) with paid time buys on FOX and WB affiliates, resulting in consumer and trade press, and a local ratings success story.
• Promoted Original productions online via WindowsMedia.com, MSN Entertainment, FeedRoom.com, and Real.com, tripling Web site traffic while adding 80,000 new subscribers to e-newsletter database.

Director of Marketing

Search-enhancing software for Business Intelligence:
 
• Created first corporate brand, establishing a consistent international sales platform for the US/Europe.
• Implemented 3-D direct mail effort, converting 3.5% of the Fortune 500 targeted clients into meetings. 
• Developed “virtual” Marketing department of external suppliers, lowering head-count and overhead.
• Built company's first corporate Web site simultaneously in English and French

Vice President, Brand Marketing

• Founding member of Marketing team. Managed department of 12 with payroll of $500K+.
• Increased registered membership from 750,000 to 2.5 million members in 13 months.
• Developed first TV ad campaign resulting in a 20% increase in membership. 
• Implemented x-country tour resulting in a 15% membership gain and incremental sponsorship revenue.
• Led brand sponsorship efforts including 1999 and 2000 NBC Gravity Games and Van’s Warped Tour.

Director, Events & Promotions

Find out detailed information about Todd Ames, Media & Entertaiment Marketing in New York, NY

Todd Ames: Media & Entertaiment Marketing in New York, NY

Todd Ames

Marketing Consultant

Bloomberg Media

Affinity Answers (formerly Colligent)

Viacom Media Networks, Spike

NBC Universal, TRIO - Pop. Culture. TV.

LexiQuest, Inc.

Bolt.com

Fordham University Graduate School of Business Admnistration

Vassar College