Scott Anderson

Scott Anderson

Director of Digital Marketing
Location: Dana Point CA
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Champions and develops digital programs to connect and engage with consumers through websites, blogs, and social media platforms including Twitter, YouTube, Google+, Instagram, Yelp and Facebook. Creates goals for online marketing tactics such as SEM, SEO, Paid Advertising, Email Marketing and Social Media. Utilized web analytics tools such as Google Analytics and Facebook Ads reporting to monitor performance. Scott developed, from the ground up, a creative experience concept; Pizza 90. An interactive design has been carried out across all guest touch points from the interiors to the digital space. He developed the brand using interactive social media, Google optimized digital tactics and promotional marketing programs to drive sales, guest experiences and brand awareness. Oversaw the Social Media & Branding for Verizon 4G Wireless.applying new media strategies to, grow and innovate their business in the digital space. This includes developing and marketing successful campaigns, branded websites, e-commerce stores and online communities. From web-based solutions to mobile devices Scott brings a comprehensive perspective to digital strategy and execution. As Head of Marketing and Product Innovation disciplines for Gloria Jean's Coffees and It's A Grind Coffee House, Scott developed winning strategies in support of each brand’s positioning and strategic objectives. Before coming to Praise International, Scott spent his career in consumer product innovation, design and retail operations for small to large organizations including most recently with the Walt Disney Company. At Disney, he created operations, marketing, and merchandising plans for Disney’s Soda Fountain and Studio Store where he developed new product release strategies supporting feature films. Scott has a bachelors of Science degree in Business Administration with an emphasis in Entrepreneurship from the Marshall School of Business at the University of Southern California.

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