Salvatore Piarulli

Salvatore Piarulli

Digital Marketing/Program Management at Verizon Wireless
Currently: Marketing Consultant at Marketing Consultant
Location: Garwood NJ
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Proven marketing executive with strong consumer products marketing background and experience driving both creative direction and relationship management. Ability to attract, guide and direct a team in an energetic and disciplined way, creating a culture of collaboration and teamwork that fosters open communication and organizational flexibility. Impressive strategic and business qualifications with a repeated track record of hands-on experience in strategic planning, business unit launches and development, sales, marketing and organizational development. I led a team of associates and managers in product launches, marketing executions and global strategies with full P&L accountability to achieve revenue, financial, and consumer loyalty objectives by driving market share initiatives across North America. My team was accountable for all corporate location marketing, establishing processes, and implementing clear brand objectives. I oversaw new program and product development, consumer/market research, branding, analytics, competitive positioning, program planning, advertising, promotions, and metrics tracking. Customer Relationship Management Led CRM team tho increase promotable profiles, profitably and ARPU. Gained support from key National Accounts. Developed materials, communication calendar, training webinars: resulted in an average increase in sales of 17.5% (vs. previous rate of 2%). Product Launch/Marketing strategies Led cross-functional team in launch and implementation of the current GPS, e-Toll and Satellite Radio programs for Avis and Budget car rental which has generated incremental revenue of over $700 million. As a Marketing Consultant I am leading a marketing team in the re-deploying of an online furniture company with estimated projected revenue increase of over 300%. I led the marketing efforts in creating a strategy for an online precious metals retailer with estimated annual revenues of $200mm. .

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