Creative Agencies

Tech

Digital Marketing/Program Management

Proven marketing executive with strong consumer products marketing background and experience driving both creative direction and relationship management. Ability to attract, guide and direct a team in an energetic and disciplined way, creating a culture of collaboration and teamwork that fosters open communication and organizational flexibility. Impressive strategic and business qualifications with a repeated track record of hands-on experience in strategic planning, business unit launches and development, sales, marketing and organizational development.

I led a team of associates and managers in product launches, marketing executions and global strategies with full P&L accountability to achieve revenue, financial, and consumer loyalty objectives by driving market share initiatives across North America. My team was accountable for all corporate location marketing, establishing processes, and implementing clear brand objectives. I oversaw new program and product development, consumer/market research, branding, analytics, competitive positioning, program planning, advertising, promotions, and metrics tracking. 

Customer Relationship Management
Led CRM team tho increase promotable profiles, profitably and ARPU. Gained support from key National Accounts. Developed materials, communication calendar, training webinars: resulted in an average increase in sales of 17.5% (vs. previous rate of 2%). 

Product Launch/Marketing strategies
Led cross-functional team in launch and implementation of the current GPS, e-Toll and Satellite Radio programs for Avis and Budget car rental which has generated incremental revenue of over $700 million.  As a Marketing Consultant I am leading a marketing team in the re-deploying of an online furniture company with estimated projected revenue increase of over 300%. I led the marketing efforts in creating a strategy for an online precious metals retailer with estimated annual revenues of $200mm.

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Responsibilities include working closely with the internet sales operations marketing team to develop innovative and effective marketing programs, promotions, campaigns and online tools that will increase revenue while working with social, media, creative and CRM counterparts as well as our external agency partners, utilizing best practices to drive end results.
•	Team leader for optimization of digital channels including SEO, Content Management and Funnel Optimization.
•	Led successful launch of VZW website, iOS and Android redesigns. 
•	Led the team to overhaul the device trade in program, a program estimated to generate $20mm.
•	Implemented project management processes in the areas of project schedule, quality management, communications management, risk/issue management, and change management. 
•	Ensure data, learnings and ROI analysis from marketing campaigns are reported back to the business. 
•	Partner with research, analytics, and other sources on obtaining relevant data as it relates to digital marketing, consumption of entertainment and our marketing efforts.

Responsible for advising and formulating marketing strategies in order to help launch client’s products and services effectively, while also collaborating with the advertising and public relations departments to create a uniform plan of execution. Other important tasks include researching consumer behavior and preferences to create the most favorable strategic results while meeting consumer needs. 
•	Completed marketing strategy for an online precious metals company
•	Created a complete marketing analysis with recommendations for a $2 billion corporate housing organization
•	Developed a marketing strategy and plan for an online furniture retail company complete with website redesign and SEO/SEM recommendations

Marketing Consultant

Find out detailed information about Salvatore Piarulli, Digital Marketing/Program Management in Garwood, NJ

Salvatore Piarulli: Digital Marketing/Program Management in Garwood, NJ

Salvatore Piarulli

Verizon Wireless

Marketing Consultant

Caldwell College