Lifestyle

Music

Outdoor

Snow

Surf

Triathlon

Yoga

Health & Fitness

Music events • hiking national parks • fitness

Marketing Manager

Consistently making a great deal happen with lean resources.

•Currently leading the strategic development and tactical execution of national marketing initiatives to increase brand awareness and drive the consumer to retail channels. 

•Works collaboratively with Sales, Operations, R&D, Business Affairs, and Finance on product pipeline, new product launches, and the existing brand portfolio.

•Vetting several marketing platforms to suit the needs, feel, and reach of the brand, selecting the best organizations to collaborate with and meet our elite standards.

•Direct our creative team in the process of creating tangible marketing materials (product packaging, vehicles, event footprint, exhibit booth, digital ads, banners, POS materials).

•Manage 13 national trade events in the calendar year, interacting with up to 515,000 target consumers and creating key B2B relationships.

•Work with the Social Media Manager on content and cross-promotional partnerships, to create and build consumer loyalty.

•Generated multiple digital campaigns to increase positive online reviews across all online sales portals by over 400% YTD

•Carried out marketing initiatives and campaigns that assisted in increasing sales by over 200% YTD

•Refined the look, feel, navigation, and experience of the company website, and continuously driving consumer traffic.

•Sought out and leveraged sponsorships to establish a mutually beneficial partnership. 

•Ensured the sponsors receive agreed upon deal points to meet their ROI and renew contracts for the following year. 

•Directed weekend day camps with administrative, marketing and sales responsibilities. 

•Monitored ongoing operations of the program to insure quality of group instruction met the 800+ client’s expectations.

Assistant Director | Sponsorship Coordinator

•Managed the regional lead generation program for P3 Production’s client, Smart Car, to increase sales in the San Diego market.

•Moderator between Marketing Sales, Event Coordinators, Promotion Representatives and the Smart Car Dealership Sales Force.

Experiential Marketing Manager

•Worked with multiple 3rd party marketing agencies implementing project management skills to coordinate mass consumer event logistics and execution, for the development of vitaminwater®, smartwater®, DROPS and NOS® brands.

•Initiated and developed innovative partnerships, growing our consumer base and supporting the sales force in obtaining new accounts.

•Accountable for regional social media marketing campaigns, and global webcast marketing campaign.

Field Marketing Manager

•Worked remotely from my California home office with commitment and discipline to meet all deadlines.

•Worked with clients to determine grounds for grievance petition by researching whether the assessor’s determination of the subject property’s fair market value was accurate. 

•Drafted reports in support of grievance, including substantiating documentation, such as an appraisal or comparable property information. 

•Reviewed comparable sales at the time of the valuation date to demonstrate that properties of similar size, style, and amenities had sold for a price inconsistent with the assessor’s determination of market value.

Competitive Market Analyst

Find out detailed information about Brian Busching, Marketing Manager in San Diego, CA

Brian Busching: Marketing Manager in San Diego, CA

Brian Busching

ARCTIC ZERO

Blue Angels Ski and Snowboard Program

Professional Product Presentations

The Coca-Cola Company

Heller & Clausen Grievance Group LLC

Western State Colorado University