BA: Journalism, with Emphasis in Public Relations and Minor in Marketing

Creative Agencies

Yoga

Cooking

Skiing

Hiking

Interior decorating.

My personal passions include traveling (i have visited 20+ countries)

Sr. Account Manager

I am a marketing professional who has successfully managed digital marketing initiatives, both domestic and global, for clients across a variety of verticals including Technology, Media and Entertainment, Tourism and Travel, CPG and Healthcare.

As a self-starter and a team-player, I am always willing to take on a role beyond my own to ensure the success of an account, which has allowed me to gain valuable experience in event planning and management, project management, business development and company-wide communications.

I am a critical thinker, have good intuition, can problem solve effortlessly, and have a detail-oriented eye. Specialties include: Digital marketing strategy, business planning, client service, cross-functional team management, event planning and management, project management, and communications management.

My personal passions include traveling (I have visited 20+ countries), cooking, interior decorating, yoga and skiing.

•	Manage $7M in business among key clients such as Johnson & Johnson and Qualcomm, Inc.
•	Participated in JWT agency international exchange program, managing digital marketing projects on the Bayer account in London; Was the first and only US employee to be nominated for this program
•	Supported in the launch of Qualcomm’s first ever brand campaign, advising on landing environments and digital activations, as well as fostering cross-agency relationships for collaboration
•	Sold and manage the company’s largest website redesign project, which has since won several major digital awards
•	Managed the five-month RFP process and pitch to retain Mirum’s largest account, which was a success
•	Established account-level financial tracking system, which has since been used as model across the entire client-service team
•	Support clients in establishing marketing/digital objectives and manage fiscal year planning 
•	Perform project management duties such as timeline management, resource management, budget coordination, invoice reconciliation and project tracking and coordination 
•	Support in agency marketing and public relations efforts, by planning events, writing/publishing to global blog and running award submission process
•	Manage account associate, developing growth plans and providing mentorship on job responsibilities and client service

•	Managed $1.5M (as AM I) and $2.5M (as AM II) in client business among the following clients: Del Monte Foods, The Walt Disney Company, Qualcomm Inc., Fox Broadcasting, Los Angeles Tourism and Convention Board
•	Provided oversight across a variety of projects including award-winning global platform builds, B2B and consumer digital marketing campaigns, and content/marketing strategy engagements
•	Wrote strategic briefs, creative briefs and technical requirements to guide the development of client deliverables, ensuring business and marketing objectives were clearly translated into the end-product
•	Defined resources and assembled cross-disciplinary teams to meet account budget and delivery needs
•	Identified account risks and proactively created mitigation strategies
•	Acted as a point of escalation for the client, problem solving to ease client concerns
•	Developed quarterly account plans including detailed overview of a client’s business, competition, marketing landscape, etc., which was used to set goals and benchmarks, to onboard new team members and to keep executives up-to-date on account status
•	Identified new opportunities with existing clients and defined strategy to grow business, growing key account by more than $1M in FY ‘12
•	Tracked account financials, including revenue forecasting, client budget, scoping/estimates and resource allocation tracking
•	Wrote 100+ proposals and Statements of Work for new projects across accounts and ensured compliance with applicable contract terms, legal/regulatory requirements throughout execution of projects
•	Provided training and mentorship to junior staff

Account Manager I & II

•	Evaluated needs/project requirements and provided strategic solution recommendations for clients including Qualcomm Inc., Royal Caribbean International, National Association of Manufacturers, SAIC, etc.
•	Created presentations for new business pitches and account reviews
•	Worked with discipline leads to define effective solutions, gather estimates and write proposals for new projects
•	Established and maintained departmental policies and procedures such as the creation of account revenue tracking and project tracking documents and the preparation of ongoing account training meetings 
•	Created the agency’s first client satisfaction program (developed client questions, conducted initial survey test program, created client email/survey cadence, interviewed and hired third-party survey partner, etc.), which has become the standard evaluation of client service team success

Account Associate

•	Developed merchandising guidelines for new product and marketing initiatives per market, to be distributed to restaurants and regional managers for in-store installation
•	Increased efficiencies by facilitating the implementation of a web Content Management System
•	Managed product information on the website and coordinated marketing updates for the web with the digital agency
•	Updated media trafficking documentation, aligning product, messaging and market
•	Assisted in managing a $6 million merchandising budget, managing invoices and POs for various vendors
•	Conducted competitive analysis and developed social reports for upper management and the Board of Directors

Marketing/Merchandising Intern

Find out detailed information about Ashley Dutcher, Sr. Account Manager in San Diego, CA

Ashley Dutcher: Sr. Account Manager in San Diego, CA

Ashley Dutcher

Digitaria, a JWT Company (Now Mirum Agency)

Digitaria, a JWT Company (Now Mirum Agency)

Digitaria, a JWT Company

Jack in the Box

San Diego State University