High School Credits (occupational tech school)

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Tech

Health & Fitness

Computers

Adobe

Freelance Graphic Designer/Art Director

I have been in the design industry, in a number of different applications of graphic and multimedia design, for over seventeen years.

I have worked on several corporate and small business projects, such as Toyota, Dodge, Hyundai, Tacori Jewelers, Hirsch International, AFC Chiropractic, Boxxer World, and PetSmart.

With a degree in Graphic Design and Multimedia, combined with extensive hands-on experience, while holding an Adobe Certification, an understanding of the industry and marketing strategies comes natural.

In my recent position as packaging designer/production designer, I worked on several brands and provided decisions in the quality of printed and designed product for the company's proprietary brands.

In a previous position as the Art Director, I was a key member of a rapidly growing business that had expanded from 1 million to over 200 million dollars in yearly sales. I gained the knowledge of how to successfully take a company's image, apply it to the target market and create several brands that work for both print and web.

My previous positions, as well as my current position as a Freelance Designer, have given me the experience of running a business and a department, while providing top notch design and branding standards for several different market types in a fast-paced work environment.

• Company and product branding, planning, design, and layout
• Product packaging and presentation
• Video editing, scriptwriting, and presentation design
• Website Design, Maintenance, and Optimization (SEO)
• Business builiding, advertising, accounting, billing, invoicing
• Project development, estimate creation

• Design and layout of new and previous company Proprietary Brands packaging
• Brand redesign, presentation & design roll out
• Led vendor/printer communication, relations and preproduction conferences for content and print production
• Management of print proofing, color matching and wide format digital print proof creation
• Director of 3D production, photography and photo editing for consumable product marketing and advertising
• Signage, mailer, & circular ad design, layout and editing

Packaging Designer/Production Designer

• Led company and product branding for all products and services
• Directed and developed product video advertisements and training modules for company products and services
• Photography and Video set design, product and company photography
• Technical Editing and Layout of company brochures, flyers, and product manuals
• Designed technical illustrations and diagrams for product training and assembly diagrams
• Teamed with Sales, Marketing and Production Leads, R&D,  and CEO to develop successful ad and training campaigns
• Key member of the 536th fastest growing company in America according to Inc 5000 magazine in 2007

Art/Multimedia Director

Find out detailed information about William Melton, Freelance Graphic Designer/Art Director in Phoenix, AZ

William Melton: Freelance Graphic Designer/Art Director in Phoenix, AZ

William Melton

Xtreme Graphics

PetSmart Home Office

U.S. Graphic Arts Inc.

Collins College

Warren Occupational Technical Center