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Marketing Manager

Manage the advertising department in creation of  
advertising projects such as campaigns and promotions,  signage, collateral materials, video and photography products  and guest response programs.

Coordinate, schedule, initiate and negotiate prices on all  contracts for all promotional and entertainment events  
including headline entertainment.

In direct contact with the General Manager regarding  
a $6,000,000 annual media spend.

Daily management of a working job list of over 150 monthly projects for the advertising department.

Supervision of over 200,000 direct mail pieces monthly. Responsible for tracking and scheduling of projects, project  planning workflow management, vendor negotiations, print  buying, cost control, logistical coordination and press checks. Lead production meetings to enable group creative thought  processes while identifying team strengths in order to delegate responsibilities appropriately.

Work closely with the Vice President to create marketing strategy, budget creation and implementing a defined creative standard. Supervise and evaluate outside vendors to ensure quality of work, timeliness of projects, adherence to the budget and entertainment production.

Responsible for overseeing all aspects of signage both on-property and off-property.
Responsible for social media outlets and the coordination of  contests and engagement.

Executes the entertainment budget, records expenditures,  expedites contract process and chart budget variances. 

Responsible for Valley View Casino Center collateral and ticket allotment distribution.

Other positions held include Social Media Coordinator and Entertainment Manager.

- Manage the advertising department in creation of advertising projects such as campaigns and promotions, signage, collateral materials, video and photography products and guest response programs.
- Responsible for tracking and scheduling of projects, project planning workflow management, vendor negotiations, print buying, cost control, logistical coordination and press checks.
- Lead production meetings to enable group creative thought processes while identifying team strengths in order to delegate responsibilities appropriately.
- Work closely with the Vice President to create marketing strategy, budget creation and implementing a defined creative standard.
- Supervise and evaluate outside vendors to ensure quality of work, timeliness of projects, adherence to the budget and entertainment production.
- Responsible for overseeing all aspects of signage both on-property and off-property.
- Responsible for social media outlets and the coordination of contests and engagement.
- Coordinate, schedule, initiate and negotiate prices on all contracts for all promotional and entertainment events including headline entertainment.
- Executes the entertainment budget, records expenditures, processes contract process, and chart budget variances.
- Responsible for Valley View Casino Center collateral and ticket allotment distribution.

Aided in the hiring of employees along with payroll and  scheduling for both inside and outside services.
Managed shop revenue, cash on hand, deposits, statistical  reports and opening/closing of the shop.
Helped with the organization, running and customer service of a 27-hole championship facility.

Golf Shop Assistant Manager

Logged game action, interviews, camera angles and types  
of camera shots during live play.
Selected plays from sporting events that were visually appealing and met specific time constraints.
Collaborated with various positions such as video editors, sound engineers and on-air talent.

Production Assistant

•Assist in supervising and training a group of interns. Serve as primary support for intern group.

• Responsibilities include speaking to players and coaches in locker rooms after games, transcribing quotes, and furnishing them to media members. 

• Extrapolated from statistical reports to provide original content for daily game notes. 

• Game-day responsibilities include preparing Staples Center Press Room, distributing updated statistics for all media throughout games, and assisting local and national television and radio broadcast teams. 

• Position requires frequent interaction with media personalities, LA Clippers and NBA executives, and NBA players and coaches.

• Serve as liaison between team and media, as well as between related departments within the team.

Communications Intern

Find out detailed information about AJ Keefe, Marketing Manager in Lake Elsinore, CA

AJ Keefe: Marketing Manager in Lake Elsinore, CA

AJ Keefe

Valley View Casino & Hotel

Silver Lakes Country Club

Fox Sports

Los Angeles Clippers

Concordia University, Irvine

University of Hawai'i at Hilo