AJ Keefe


Manage the advertising department in creation of advertising projects such as campaigns and promotions, signage, collateral materials, video and photography products and guest response programs. Coordinate, schedule, initiate and negotiate prices on all contracts for all promotional and entertainment events including headline entertainment. In direct contact with the General Manager regarding a $6,000,000 annual media spend. Daily management of a working job list of over 150 monthly projects for the advertising department. Supervision of over 200,000 direct mail pieces monthly. Responsible for tracking and scheduling of projects, project planning workflow management, vendor negotiations, print buying, cost control, logistical coordination and press checks. Lead production meetings to enable group creative thought processes while identifying team strengths in order to delegate responsibilities appropriately. Work closely with the Vice President to create marketing strategy, budget creation and implementing a defined creative standard. Supervise and evaluate outside vendors to ensure quality of work, timeliness of projects, adherence to the budget and entertainment production. Responsible for overseeing all aspects of signage both on-property and off-property. Responsible for social media outlets and the coordination of contests and engagement. Executes the entertainment budget, records expenditures, expedites contract process and chart budget variances. Responsible for Valley View Casino Center collateral and ticket allotment distribution. Other positions held include Social Media Coordinator and Entertainment Manager.