Bachelor of Arts in Fashion Merchandising

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E-commerce manager/buyer

 Over nine years of industry experience in fashion merchandising. Thorough knowledge of marketing, sales, e-commerce (Big Commerce and Shopify) web design, buying, social media, product placement, and general operations of a business on a day to day basis. Passionate about marketing to drive sales for an overall positive outlook within a company. Seeking an opportunity to become part of a dynamic, results-oriented team where customer satisfaction and product quality are top priorities.


•	Oversee entire company from buying to marketing to gain company revenue	
•	Execute all digitals based on marketing needs per season based on brand
•	Project analytics as well as meta words and key words in the back end to maintain front page of google per brand
•	Work hand in hand with out sourced designer for creating web page banners to ensure they fit on brand
•	Plan all photoshoots based on new deliveries per season/inventory/samples
•	Maintain relationships with influencers as well as partnerships with brands 
•	Oversee email needs from creating digitals to copy for projecting new launches/campaigns to drive sales	
•	Manage all social media aspects of the company based on sales needs
•	Buyer for all thirty wholesale brands as well as point of contact for all trade shows and buying 
seasons
•	Maintain all inventory levels in back end e-com and physical inventory based on deliveries received/returns 
as well as shipment on a daily basis 
•	Manage front and back end of Big Commerce site
•	Staying up to date with relevant brand campaigns to drive sales
•	Input new product to back end of site as well a product descriptions
•	Created blog for Vida Soleil with designer interviews and relevant industry content
•	In charge of reaching out to create and maintain organic relationships with influencers/brands to create content for 
consumer and marketing purposes 
•	Oversee entire company from buying to marketing to gain company revenue	Newport Beach, Ca
•	Execute all digitals based on marketing needs per season based on brand
•	Project analytics as well as meta words and key words in the back end to maintain front page of google per brand
•	Work hand in hand with out sourced designer for creating web page banners to ensure they fit on brand
•	Plan all photoshoots based on new deliveries per season/inventory/samples
•	Maintain relationships with influencers as well as partnerships with brands 
•	Oversee email needs from creating digitals to copy for projecting new launches/campaigns to drive sales	
•	Manage all social media aspects of the company based on sales needs
•	Buyer for all thirty wholesale brands as well as point of contact for all trade shows and buying 
seasons
•	Maintain all inventory levels in back end e-com and physical inventory based on deliveries received/returns 
as well as shipment on a daily basis 
•	Manage front and back end of Big Commerce site
•	Staying up to date with relevant brand campaigns to drive sales
•	Input new product to back end of site as well a product descriptions
•	Created blog for Vida Soleil with designer interviews and relevant industry content
•	In charge of reaching out to create and maintain organic relationships with influencers/brands to create content for 
consumer and marketing purposes 


•	In charge of all marketing aspects from web to social	Huntington Beach, Ca
•	Work closely with product design to ensure product matches demographic 
•	Work with brand partnerships for all influencers and charities as well as retail store events
•	Merchandise and categorize product into site based on category
•	Purchase inventory for web sales
•	Create and design new website platform from square space
•	Manage all online orders on a day to day basis
•	Input all product in back end and manage inventory 
•	Merchandise site and product in store


Marketing Director

•	Oversee all 500 stores on a daily basis as Transfers Manager
•	Create Shipment Deliveries report for each store daily based on units received
•	Compose Weekly Deposit Report for each store per Fiscal Week
•	Point of contact for all stores regarding transfers, shipment and non-matrix hours
•	Planned brand launches per store within the U.S.
•	Coordinate Launches per store


Operations Specialist-Contracted Employee

• In charge of all US retail stores for wholesale swim
• Email and keep client relationships during the season and off season
• Show and present the new collections to potential buyers
• Attend trade shows for wholesale accounts
• Social Media Content

US Sales Rep for AUS Swim Brand

• Director of website sales, marketing, buying
• Create all graphics for the website such as banners, emails and social media
• Plan and coordinate with brands promotional events for the website
• Input all new product and images into back end as well as merchandise all product

Web Merchandise Manager/E-Com Buyer

• Execute and plan all events for the eight hundred Ulta stores in North America
• Calculate revenue of product for each event from a marketing perspective
• Send out and coordinate all propaganda for each event
• Confirm all dates and event sales on a day to basis

North America Sales Event Planner-Contracted Employee

• Campaign director for all sales driven campaigns for marketing purposes/Social Media
• Attend, buy and plan for all buying meetings for over sixty brands carried by the company
• Collaborate/maintain relationships with brands on marketing terms for website banners and social-media posts on a daily basis
• Coordinate with brands to get samples for photo shoots as well as coordinating photo shoots
• Coordinate and monitor sales according to inventory level and direct competitors, using Presta Shop and Google Analytics
• Write and design for blog.vidasoleil.com, as well as interview designers
• Draft and present reports to executives on sales, budget, inventory and expansion progress
• Plan and coordinate promotional sales, events, and marketing tactics to increase awareness
and revenue for the company
Skills:
• Microsoft Office: Word, Excel, Power Point, Outlook
• Excel Formulas
• Photoshop and Illustrator for website banners and promotions
• Product Input: PLM
• Social Media: Instagram, Facebook, Word Press, Twitter

Marketing Manager/Swimwear Buyer/ Head of Social Media

Find out detailed information about Brandi Bertrand, E-commerce manager/buyer in Huntington Beach, CA

Brandi Bertrand: E-commerce manager/buyer in Huntington Beach, CA

Brandi Bertrand

Vida Soleil

Facial Lounge

Pac Sun

Aloe Swimwear

Dianes Beachwear

Urban Decay Corporate

Vida Soleil E-Commerce Swimwear Website

California State University Long Beach