Chief Marketing Officer | Legacy ER and Urgent Care | Customer Acquisition | Developing the Economy of Community Care
Currently: Founder | Chief Marketing Officer | Patient and Customer Acquisition, Change Management at GMPM (Growth Matters Practice Marketing)
Location: Manasquan NJShare profile
STAY RELEVANT. BE ACCESSIBLE. Over $400M in high growth marketing leadership within consulting, commerce, mobile and healthcare sectors. Marketing strategy architect driving multi-million dollar growth in key areas of digital and mobile execution, modern customer acquisition, commerce, and loyalty. My experience is real-world hands-on with a current emphasis on SMB and the $3M-$60M segment, gained over 15 years executing for the largest CPGs, and Healthcare groups in the world. Mobile Marketing | Over 500 mobile programs scoped and/or executed with a expert knowledge in mCommerce, user experience, SMS/symbology, mStrategy and mobile programmatic real time bidding display. Digital Strategy – Key project experience in web app development, site development, CMS development, user experience, commerce and web design. Search – Dedicated SEM search experience, consulting and best practices. Brand Development – Customer and Patient Journey modeling, identity, and strategy including brand aesthetics, brand architecture, and brand communication. Management – Key experience in building and managing major client delivery including, Project Management, Account Management, Sales, Sales Communication (Sales product solutions), marketing delivery, public relations management, and client services at highest level with budgets exceeding $1M-$150M. Currently GMPM is focused on Patient Acquisition strategies for growing mid market clinical practices to confront a changing healthcare economy head on with solid Patient First communication and best practices. In addition, GMPM continues to focus on progressing brands and agencies adaptation to intelligence data driven mobile marketing, and mobile display solutions to effectively reach, acquire and engage the modern consumer.
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