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Chief Marketing Officer | Customer Acquisition | Developing the Economy of Community Care

STAY RELEVANT. BE ACCESSIBLE.

Over $400M in high growth marketing leadership within consulting, commerce, mobile and healthcare sectors. 

Marketing strategy architect driving multi-million dollar growth in key areas of digital and mobile execution, modern customer acquisition, commerce, and loyalty. My experience is real-world hands-on with a current emphasis on SMB and the $3M-$60M segment, gained over 15 years executing for the largest CPGs, and Healthcare groups in the world. 

Mobile Marketing | Over 500 mobile programs scoped and/or executed with a expert knowledge in mCommerce, user experience, SMS/symbology, mStrategy and mobile programmatic real time bidding display. 

Digital Strategy – Key project experience in web app development, site development, CMS development, user experience, commerce and web design. 

Search – Dedicated SEM search experience, consulting and best practices. 

Brand Development – Customer and Patient Journey modeling, identity, and strategy including brand aesthetics, brand architecture, and brand communication.

Management – Key experience in building and managing major client delivery including, Project Management, Account Management, Sales, Sales Communication (Sales product solutions), marketing delivery, public relations management, and client services at highest level with budgets exceeding $1M-$150M.

Currently GMPM is focused on Patient Acquisition strategies for growing mid market clinical practices to confront a changing healthcare economy head on with solid Patient First communication and best practices. In addition, GMPM continues to focus on progressing brands and agencies adaptation to intelligence data driven mobile marketing, and mobile display solutions to effectively reach, acquire and engage the modern consumer.

LegacyER and Urgent care is the most successful free-standing Emergency Care and Urgent Care option in North Texas.  Poised for exceptional growth, Legacy ER offers a truly unique retail approach to local healthcare by providing Emergency and Urgent Care in-network options for patients to avoid confusing and costly urgent care visits.  Backed by capital leaders in strategic growth segments, LegacyER will be setting the standard for the community care economy, and put the emphasis back on winning patients and their families by providing a truly 100% customer focused approach.

Growth Matters Practice Marketing Group is a managed services marketing group specializing in medical practices and medical management companies looking to acquire and retain the modern patient. We have a proven track record of growing patient revenue and improving the patient experience, even in when other practices are closing their doors.

Key evangelist for companies in transition via growth, acquisition, product launch; guiding the relationship of brand and consumer relationship via the customer journey with key insights to ROI
Develop Mobile RTB education scenario to educate and execute Real Time Bidding display programs for small to mid market companies
Provide key digital insight and execution scopes within search, display, CRM, and budget development and execution to leading mid market agencies and franchise groups
Key client experience in national franchise, spirits, healthcare, CPG, QSR and more
Provide large development support and execution in the areas of web, custom CMS, mobile web, App, email, EHR, and social

Founder | Chief Marketing Officer | Patient and Customer Acquisition, Change Management

Manage complete marketing and patient acquisition P&L for largest physician owned orthopedic group in Texas. Own and operate following verticals:  Brand, data, patient marketing, digital acquisition, community marketing , traditional advertising, public relations with major emphasis on creation and management of patient journey experience.

Vice President of Marketing / CMO

Find out detailed information about David Apple, Chief Marketing Officer | Customer Acquisition | Developing the Economy of Community Care in Manasquan, NJ

David Apple: Chief Marketing Officer | Customer Acquisition | Developing the Economy of Community Care in Manasquan, NJ

David Apple

Legacy ER & Urgent Care

GMPM (Growth Matters Practice Marketing)

OrthoTexas Physicians & Surgeons, PLLC

Manhattan College