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Community Engagement Specialist

I am the community engagement specialist for oral rehydration company DripDrop. I am responsible for creating and managing the passionate community of active DripDrop enthusiasts by implementing an integrated approach comprised of the DripDrop Ambassador Program, social media and experiential marketing.
 
At DripDrop I am passionate about facilitating positive change and enjoy the fast paced demands of a startup culture. My background as a Division 1 collegiate athlete instilled in me the importance of being accountable within the context of a team. I am a creative thinker capable of executing the details necessary to bring tangible results. I enjoy designing and building out innovative strategies and campaigns that best exemplify the positive aspects of the DripDrop brand.
 
Successes include the creation of the DripDrop Ambassador Program which involves procuring and nurturing over 200 brand influencers including both professional and elite amateur athletes as well as managing all event sponsorship aspects of the nationally televised 8 city AVP Beach Volleyball tour which resulted in a significant increase in hosted city product sales.

Ambassador Program
- Created and implemented the DripDrop Ambassador program to build positive brand association with a high-performing team of influencers including health professionals, patient advocates and athletes resulting in activity identification and testimonials driving cost effective sales improvement 
- Proactively attract and engage new ambassadors to expand the program by activating inspirational social media campaigns, field marketing events, as well as email marketing and promotional efforts
- Track engagement, curate and display ambassador generated content that best promotes the DripDrop brand
 
Experiential Marketing
- Managed all sponsorship aspects of the 8 city nationally televised 2015 AVP Beach Volleyball tour attended by 230,000 spectators.
- Responsibilities included contract negotiation, budgeting, as well as all onsite logistics and management including compliance with rider requirements, shipping, handling and product merchandising, on site branding, coordination with external sports marketing agency, athlete and training staff education and product accommodation    

Social Media
- Responsible for all DripDrop social media channels
- Developed and maintain a calendar of consistent, engaging content to increase awareness of the DripDrop brand and its  benefits
- Support and leverage the growing DripDrop community, as well as trade and field initiatives
- Manage and evaluate weekly/monthly social analytics to refine efficiencies of all social channels

Find out detailed information about Kelsey Detwiler, Community Engagement Specialist in San Francisco, CA

Kelsey Detwiler: Community Engagement Specialist in San Francisco, CA

Kelsey Detwiler

DripDrop

University of Vermont