I design because I love the process of creativity that involves a beauty-full balance between user intention, personal vision, discovery, problem solving and mostly, getting wild in a group brainstorm. Process and documentation are so important to any one design. Being able to stop and appreciate each phase, giving every stop along the destination some good-ol’ lovin’, allows for a well balanced design full of research, interpretation, direction, ideation, and implementation. Design is more than just a beatiful object. It is an act of balance between the collaboration, interpretation and integration of an energetic team, an identified need, and a plan of attack. Most importantly, Design is fun.