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Digital Strategist

Analytic driven Digital Marketing Manager with 9+ years' experience designing impactful ecommerce strategies that engage online audiences, creating high performing ads campaigns, and implementing well timed and visually appealing email campaigns that convert potential and existing customers.
Proven track record of increasing revenue and brand awareness.

Evaluate and implement improvements on digital strategy.
Research the latest digital tools and interactive trends.
Optimize SEO.
Create integrated and cost-effective digital strategies.
Drive value for the organization.
Analyze and report on digital campaigns.
Analyze customer and user data.
Engage with clients, sales teams, and management.
Map out how digital assets will be optimized for business results.
Define and action digital events.

Developed ecommerce strategies for nationwide brands.
Managed creative AI program using artificial intelligence.
Developed SMS/CRM strategies for transactional and marketing emails
Developed and managed influencer program across 3 brands
Delivered competitive and market analysis reports
Developed and managed Shopify Plus websites
Delivered analytic reports for creative performance with recommended optimizations.
Converted websites from Universal Analytics to GA4.
Implemented server side GTM tagging solutions.

Digital Marketing Manager

Created, developed, and managed pay-per-click advertising programs using Google Adwords, Facebook, Criteo, Bing and third party content distribution networks.
Performed monthly budget analysis on client accounts/campaigns in Google AdWords and social media channels in order to cut costs and maximize performance.
Produced monthly digital advertising reports for clients for SEM programs utilizing reporting tools such as Google Analytics dashboards and reports; Analyzed key metrics to reduce ad spend and increase return on investment.
Supported business development through the development of comprehensive multi-channel digital advertising programs, written proposals and client presentations based on analysis of prospect's long-term goals and available budget.
Implemented SEO strategies for client websites including layout, content optimization, keyword structuring, etc.
Assisted in providing ROI analysis of client's digital marketing campaigns.
 Proven understanding and implementation of pay-per-click, search engine optimization, google analytics and data analysis.

Digital Marketing Specialist

Managed daily social media content calendar.
Published social media posts across company's social channels. These included Twitter, LinkedIn, Facebook and Instagram.
Maximized engagement, influence and reach across social media channels.
Managed, commissioned, and edited all social blog posts and video content.
Responded to any concerns that arose in company's social channels.

Outfitted and planned multi day raft, canoe, and kayak trips on the Colorado, Green and other rivers.
Established relationship with customers to ensure return bookings.
Coordinated daily raft and equipment rentals, and raft operations shuttles.
Ensured all rentals complied with company's liability and waiver policies.

Outfitter/Equipment Rental Manager

Managed all marketing efforts for Integra Motorsports and Eagle Valley Ranch. Including community involvement, events, in-store promotions, and digital campaigns. Designed seasonal and brand specific promotions to meet sales goals.
In charge of departmental promotions for retail department. Ordered new stock and planned sales and other brand specific promotions.
Redesigned website content and switched platforms resulting in lowering operating costs and increased website traffic.

Marketing Manager

Managed 5 website portfolio created SEO content strategies, optimized digital channels, evaluated customer purchase funnel and drop off points, added direct vacation rental bookings, and other website SEO enhancements.
Created SEO content strategy centered around seasonal and shoulder season booking goals designed to provide multiple purchase funnel entrance points. Increased shoulder and off season booking by >35%. Designed seasonal website content centered on local activities and repurposed as seasonal landing pages for email and paid search campaigns.
Increased website traffic > 60%.
Managed 6 figure PPC advertising budget including AdWords, Bing ads, influencer programs, and other digital media.

Managed Direct Event Insurance's digital properties and coordinated Direct Event Insurance's organic search strategy, social media presence, including LinkedIn, Facebook and Twitter.
Created SEO organic content strategy resulting in 150% organic search traffic increase.
Directed directeventinsurance.com re-launch project that increased relevant website traffic and decreased website related expenditures by 125%.
Introduced scheduled targeted email marketing programs resulting in increased open and conversion rates for email blasts. Initiated focus on conversion rates and introduced a post-click marketing program increasing on-page conversion.

Digital Marketing Contractor

Deliver actionable insights improving CPC, ROAS, website usage, organic search rankings, ecommerce revenue targets, and user experience.
Create, educate, and distribute dynamic dashboards in Google Analytics and Tableau for executives' real-time evaluation. Improve customer acquisition through landing page optimizations, and affiliate link building.
Support suppliers by tracking and reporting product specific web analytics driven from company web properties, applications, and mobile websites.
Create and manage product data feeds for a 25,000 + product catalog  containing multiple product attributes destined for multiple CSE platforms, such as EBay, Criteo, Google Shopping, and others.
Increased ROAS by 200%+ by optimizing Google Shopping category taxonomies for higher CSE placement, and trademarking brand keywords with Google to prevent competitors bidding on brand name.
Increased revenue by $250,000.00+/year by utilizing website analytics to customize digital advertising to specific audience segments.
Increased website traffic by 35,000 sessions/week through url redirect corrections, improved organic search rankings, and optimized digital campaigns.

Senior Data Analyst

Find out detailed information about Jeremy Wallace, Digital Strategist in Moab, UT

Jeremy Wallace: Digital Strategist in Moab, UT

Jeremy Wallace

Puzzle Pieces Marketing

Common Good

Backcountry Adventure Marketing

Moab Gear Trader

Canyon Voyages

Integra Motorsports

Colorado Adventure Center

Direct Event Insurance

Rite Aid Corporation