Darcy Kieran

Darcy Kieran

Sales & Marketing Executive ¦ President & CEO ¦ Entrepreneur

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Summary

Darcy Kieran is an international sales executive, strategic product marketer and successful entrepreneur with 20+ years of business & management experience in consumer goods/services, outdoor/recreation and radio/TV broadcasting. // For more than 10 yrs, Darcy has been an entrepreneur, founding/owning U.S. & Canadian companies in the retail, distribution, consulting and education sectors. // Darcy has also held several President and CEO positions, innovating products and building brands while developing high-performance cross-functional teams. During his tenure at Total Diving, Darcy launched a profitable retail/wholesale operation to become the largest in the nation. He expanded to multiple locations, secured leading international suppliers, and introduced value-added services for the global client base. // Additionally, Darcy has 10+ yrs of sales experience in transportation and broadcasting. As the Assistant VP of Sales for Canadian National, Darcy managed a 22-member sales force, grew million-dollar accounts, and created a companywide benchmark sales training program. // Darcy is currently a strategy consultant for B2B and B2C companies – from start-ups to big brands. His work includes turnarounds, acquisitions and marketing for retailers, while creating experiences that engage consumers and influence buying habits. // Darcy holds a Bachelor of Science in Engineering (BSE) specializing in New Product Development & Commercialization, and a Master of Business Administration (MBA) in Marketing & International Business. // A sports enthusiast and coach, Darcy believes strongly in the value of mentorship and training, and leads by example on the field, in the water…and in business. // Expertise: P&L Management * Revenue Management Optimization * Strategic Planning * Business Development * Change Management & Operational Process * Consumer Demand Strategies * eCommerce * Brand & Product Innovation * Partnership Development * Content Marketing * Social Media * Advertising Campaigns

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