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Senior 3D Designer

I specialize in all aspects of Retail Store Design, Tradeshow, Fixture D&D, Visual Merchandising, Seasonal Marketing Planning, Execution and Development.

I've gone from designing window displays and floor sets for retail, to managing and creating just about every visual aspect of new and existing retail stores. I planned and opened 17 stores and 4 showrooms for Fox Head Inc. in two years. I began my professional design career with the retailer Anthropologie designing and installing windows, in-store displays, store signage and merchandising soft and hard goods. I have my degree in Graphic Design but found that I was more interested in 3D Design and installation work. I work primarily in Sketch-Up but also toggle between Photoshop, Illustrator, InDesign and Podium.

Manages Senior Render Artist and is design lead on the following in partnership with the Creative Director and Sr. Creative Director of Global Retail Environments:
Branded Global Retail environments
Fixture Family Design
Shops in shops
Merchandising
Translating Brand Campaigns to retail
Conceptual Retail
Produces Build Guides for production
Partners/manages 3rd party vendors for renderings, fixture and pop production

Partnered with Environmental Design Manager and Senior Director of Global Environmental Design to create unique art installations and window displays for Vans Boutique partner stores.  Domestic and International roll-outs with the following retailers:
The General DQM – NYC and Boston
Proper – Long Beach
Thalia – Laguna Beach
Ace Hotel – Los Angeles
Opening Ceremony – London
Firmament – Berlin
Colette – Paris
Conveyer – Santa Monica
Bodega - Boston

Freelance Environmental 3D Designer

Designed first generation Fox concept stores and flagship store at Fox Corporate Headquarters in Irvine, Ca. Responsible for management of Design and Marketing for Fox Retail Stores to ensure effective design and implementation of programs and marketing objectives. Accountable for the development of domestic and international full-price and outlet retail store design, marketing initiatives, visual merchandising standards, tradeshow design presence and supporting international partner stores.

Reported directly to the Sr VP of Sales.
Develop store design and capacity studies for both full-price retail and outlets. 
Source materials, props, heritage imagery and store fixtures.
Partner closely with Field Project Manager to ensure design intent and brand image are met.
Manage and oversee new store design process.
Develop build guides for store fixtures and finishes for field construction teams.
Manage third party vendor purchasing of supplies and materials. 
Oversee the management of all Retail Store brand marketing and collateral.
Develop and implement ongoing visual merchandising strategies throughout the organization. 
Create, communicate and maintain visual merchandising policies and procedures for all stores.
Develop and implement compelling store level/market specific marketing strategies to drive revenue and enhance brand image.
Propose, communicate and train field management in visual merchandising, presentation standards, skills and techniques. 
Manage internal and external resources to accomplish visual merchandising tasks in field.
Oversee floor planning and seasonal floorsets.
Plan, develop and execute strategic events to increase sales and profitability.

Retail Store Design & VM Manager

Responsible for designing plan-o-grams, floor set documents and concept of window displays for Demo division of Pac Sun. Partnered closely with Director of Visual Merchandising and Visual Manager to assist with floor sets and general merchandising.
Partnered with Marketing Director and Marketing Assistant for image manipulation projects.
Responsible for design and production work on all floor set documents and updates. 
Illustrated concept sketches of window displays and produced a finalized logo for tester store.
Installed window displays for multiple stores.

Freelance Visual Production Planner

Responsible for maintaining brand aesthetic though in-store displays, visual merchandising strategies and window displays. Partnered with Visual Manager and Home Merchandiser to drive sales, ensure high levels of customer service, and solve complex problems.
Maintained department profitability through budgeting, researching project materials, identifying trends, troubleshooting problems and identifying cost effective solutions. 
Managed Visual budget and responsible for sourcing and purchasing display materials.
Attended Product Knowledge trainings, conference calls and visual workshops
Shopped and studied competition to identify trends and develop new ideas for merchandising and display. 
Maintained displays and merchandise within assigned areas, ensuring area was clean, safe, and shopper friendly.
Created concept sketches of window displays, in-store displays and plan-o-grams for small and large-scale floor moves.

Display Coordinator

Find out detailed information about Krystal Sullivan, Senior 3D Designer in Baltimore, MD

Krystal Sullivan: Senior 3D Designer in Baltimore, MD

Krystal Sullivan

Under Armour

Vans

Fox Racing

PacSun

Anthropologie

Art Institute of California