Product Development and Merchandising Major

Golf

Fashion

Lifestyle

Tech

Health & Fitness

A dynamic seven-year career in the apparel industry leading design, production, graphics, and marketing departments, including the management, selection and evaluation of staff. In the past 4 years, has independently executed the product design and merchandising of 18 men’s sportswear micro-collections, 6 finer men’s lifestyle capsules, and 9 women’s athleisure inspired lines, approximately 500 skus per year for four uniquely curated brands. Experience overseeing every stage of the product creation process and production life cycle. Lead creative direction for all components in prior company including researching and forecasting market trends, building merchandising plans, in-store POP supporting materials, print and e-marketing materials including the vision behind branded typography, icons, logos, and stylized photography. A sourcing background with over 100 domestic and international vendors specializing in men’s and women’s lifestyle, sportswear, activewear, and athleisure categories.

•	Co-Founded a growing creative branding firm that has seen 2.5x growth each year to currently be a $2million + revenue company through the expansion of house brands, private label production, and corporate sales programs in men’s and women’s apparel/accessories categories
•	Responsible for the concept, design, and execution of all polos, sweaters, jackets, pants, walk shorts, graphic tees, skorts, hats, and belts for Matte Grey, Heather Grey, and Grey Label brands
•	Responsible for the concept and design of all inner brand labels, hang tags, and outer packaging for each branded product
•	Spearheading new sourcing efforts to develop new fabrics, prints, plaids, yarn dyes, washes and trims to produce the highest quality product within set price points, using smaller minimums, shorter lead times, and better payment terms 
•	Shopping the domestic and international markets for new trends each season
•	Responsible for visual overviews, developing themes, mood boards and seasonal color stories for presentation to the CEO, sales staff, and story telling to Sales Team behind each line
•	Working with pattern makers to create and develop new blocks and fits
•	Creating and updating the company calendar from Product Development Cycle to Production to Logistics
•	Assertively communicating (written and verbally) with overseas sourcing offices and factories to ensure proper execution of a wide assortment of products, shipping terms, payment terms, and chargebacks
•	Managing and distributing the work flow order between Production, Graphics, Design, and Marketing Departments 
•	Presenting design direction and marketing materials to a 25 person North American sales team 
•	Art Director for each brand leading vision and story telling behind e-commerce photography stills, lifestyle shoots, and on model/ styling/ typography for digital marketing
•	Creating and purchasing 2D and 3D branding visuals for all tradeshows, marketing events, and in store POP 
•	www.hausofgrey.com

CO-FOUNDER AND VICE-PRESIDENT

•	Creative design for men’s sportswear products: choosing color palettes, design concepts, textile design, fabric and trims, fit, and line merchandising for polo shirts, sweaters, outerwear, blazers, pants, shorts, belts, hats, ties, and scarves. Complete merchandising of 6 yearly micro-collections
•	Provided technical design directive for all fabrics, trims, construction, design details, and fit for all sportswear products and accessories?
•	Created complete technical packages for first season of samples and managing of technical design for second season of salesman samples and production. 
•	Headed sourcing trips for new vendors, new product develop¬¬ment, and quality control in Turkey and China. Managed all sample/production sourcing out of U.S., Peru, China, Turkey, Dominican Republic, and Japan. Oversaw all international vendor correspondence for new design development, costing, design/production calendar, payment terms, and production delivery dates
•	Designed an exclusive high end tie and scarf line for Will Farrell’s Cancer for College working directly with Alexander Olch out of New York
•	Set up new freight forwarder for first production run and coordinated shipments with manufacturers and third party logistics vendors?
•	Placed and maintained accurate Purchase Orders for new samples and existing production?
•	Presented the product collection for the 2012 sales meeting to 12 national sales reps
•	B to B sales at trade shows, trunk shows, and events

VP OF DESIGN AND MERCHANDISING

•	Generated CADS for line sheets, attending fit sessions with Design and Pattern Making team, maintaining color, fabric and trim libraries for design team

DESIGN INTERN

•	Created patterns and print artwork, generated technical and design CADS for new styles, approved strike-offs and lab dips, developed product from design concept to salesman sample, corresponded with international vendors about new sample comments and tech pack revisions, working with sales to create buyer presentations. Designs included company owned labels: RetroFit, Method, Xtreme Gear and Trash Nouveau sold at retailers Kohls and Macy’s and private label projects in men’s, young men’s, and boys knitwear and woven tops and bottoms.

ASSOCIATE DESIGNER (FREELANCE)

•	Fourth employee of a now $30+ million dollar company. Managed Apparel Magic ERP System – entering all orders, and running reports for sales administrative needs, customer service for 500+ account list, responsible for the shipping of inventory to accounts, contacting local vendors for sales and marketing events, assisting sales team at local and national trade shows. Currently sold in Nordstroms, Bloomingdales, Roger Dunn, Zappos and premiere accounts like private country clubs and 5 star resorts worldwide.

OPERATIONS AND SALES (PART TIME – 3 DAYS A WEEK DURING SCHOOL)

Find out detailed information about Kelli Riley,  in Manhattan Beach, CA

Kelli Riley: in Manhattan Beach, CA

Kelli Riley

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FIDM

UCLA