Kelli Riley

Kelli Riley

VP of Design-Men's
Location: Manhattan Beach CA
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Summary

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A dynamic seven-year career in the apparel industry leading design, production, graphics, and marketing departments, including the management, selection and evaluation of staff. In the past 4 years, has independently executed the product design and merchandising of 18 men’s sportswear micro-collections, 6 finer men’s lifestyle capsules, and 9 women’s athleisure inspired lines, approximately 500 skus per year for four uniquely curated brands. Experience overseeing every stage of the product creation process and production life cycle. Lead creative direction for all components in prior company including researching and forecasting market trends, building merchandising plans, in-store POP supporting materials, print and e-marketing materials including the vision behind branded typography, icons, logos, and stylized photography. A sourcing background with over 100 domestic and international vendors specializing in men’s and women’s lifestyle, sportswear, activewear, and athleisure categories.

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