Bachelors of Business Administration, Marketing

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Tech

Running

Outdoor activities

E-Commerce Marketing Analyst

My professional experience ranges from Social Media and Digital Marketing to Communications and Public Relations. In many of my experiences, I have been able to utilize my analytical skills and love of research to complete and project manage various marketing projects. I am currently working on E-Commerce Marketing for all Frito-Lay brands. On a nimble team, we are working to lay the foundation of learnings for e-commerce marketing across customers including Amazon, Walmart, Peapod, as well as other business models. This is an unique and exciting experience allowing me to further my experience in SEO, SEM, project management in advertising, website analytics, and media evaluation and optimization.

- Responsible for creative delivery and management of digital media launch and investment optimizations across the Amazon Media Group platform for 12 campaigns YTD
- Managed and executed over 16 SEM campaigns within the Amazon Marketing Services platform aimed at driving efficiency and e-commerce sales
- Developed the first weekly marketing/sales tracker for Frito-Lay products across Amazon, along with promotion tracking and analysis for AMZ media and merchandising campaigns
- Key role in 100%+ sales growth across e-commerce business for all Frito-Lay customers
- Integral role in launch team for e-commerce direct-to-consumer channel for Frito-Lay including leading web and media (SEM, Social, Native, Influencer) analytics
- Compiled and developed SEO friendly e-commerce content for over 1000 active SKUs

- Prepared strategic recommendations and Point of View documents for multiple digital owned, paid, and earned touch points utilizing quantitative and qualitative research
- Analyzed large volumes of website and app traffic KPIs (i.e. visitation, e-commerce transactions, etc.) from Google Analytics to develop monthly reporting to understand consumer behavior and recommend website opportunities
- Gathered and analyzed data into an advanced Excel model from social listening, search, and primary survey results to aid in identifying content development opportunities
- Developed a social media investment analysis model and strategy to calculate the effectiveness of Facebook promoted posts, ultimately utilized to earn up to 7800% ROAS 
- Conducted ROI calculations and analysis for content marketing campaigns to report performance and provide guidance for future recommendations

Digital Strategist

- Prepared Go-To-Market plans, Point of View presentations, and an entire 360 marketing campaign utilizing multiple marketing disciplines (i.e. digital, PR, partnerships, etc.)
- Analyzed data and developed conclusions for digital trends in the luxury and travel industry in a Go-To-Market recommendation for a mobile/tablet application
- Developed the press release announcing the partnership between Flexjet and Cooper Aerobics Center
- Gathered and analyzed primary data from Salesforce and Google Analytics on multiple occasions in order to develop conclusions about digital marketing, social media, sales leads, and other marketing efforts
- Project managed a print advertisement featured in the Fall 2013 issue of Visa Black Magazine

Marketing Intern

- Conducted entertainment research and coordinated materials for various office projects including special events featuring major entertainment companies and brand marketers
- Managed daily posts and activity on major social media outlets, including Facebook, Twitter and LinkedIn
- Researched entertainment marketing partnerships and properties to help maintain the company’s website

Entertainment Marketing Intern

- Prepared detailed weekly media coverage reports that were ultimately delivered to client’s C-level executives
- Developed weeks of Twitter and Facebook content for MetroPCs' national social media campaigns and their partners 
- Compiled media lists for client’s local and national markets using research tools such as CisionPoint 
- Analyzed competitive social media content and campaigns to report trends

Intern

- Researched pediatric therapy websites to recommend updating website features and layout 
- Gathered information from medical publications, brochures, and company information sheets for website content
- Created client satisfaction surveys and gathered patient testimonies 
- Created Facebook page for Playworks Pediatric Therapy and Speechease
- Interviewed employees to gather information for website biographies


Contributed content to updated company website: http://www.playworkspts.com/

- Made multiple daily sales calls and emails to sell advertisements in the campus newspaper
- Generated over $10,000 in revenue selling advertisements for the campus newspaper
- Handled all paperwork, creative, and communication to ensure advertisements were placed into the campus newspaper according to the client’s standards

Advertising Sales Representative

- Completed clerical tasks, researched competitive promotions and appropriate brand contacts using LinkedIn, The List and Hoover's
- Attended client meetings with Warner Bros Interactive Entertainment and EA SPORTS and learned the process of entertainment partnerships
- Brainstormed and contacted major brands for promotional opportunities with a Warner Bros Interactive Entertainment property

Find out detailed information about Jamie Alvrus, E-Commerce Marketing Analyst in San Diego, CA

Jamie Alvrus: E-Commerce Marketing Analyst in San Diego, CA

Jamie Alvrus

PepsiCo, Frito-Lay

The Richards Group

Bombardier, Flexjet Division

The L.A. Office

GolinHarris

Playworks Pediatric Therapy

SMU Daily Campus

zakHill Group

Johns Hopkins University (via Coursera)

Southern Methodist University