Daryl Finley

Daryl Finley

Director- Global Visual Merchandising & Retail Display Operations at Smashbox Cosmetics (Estee Lauder Companies)

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Summary

A highly motivated creative director known for strong project management skills able to develop programs from concept to creation. Highly capable cross-functional corporate team leader with experience working for the top Fortune 500 companies. Strong partner able to work through creative teams to translate marketing strategies into executable programs. Effectively work across multiple internal marketing, sales, creative groups and external third party vendors to create award winning programs. Core Competencies: ? Style Guide Creation and Production ? Project Management ? Cross-Functional Team Leadership ? 3rd Party Vendor Management ? Store Layout and Design ? Retail Display Solutions ? Budget Management ? Creative Brand Development ? Strategic Creative Development and Execution ? Concept Ideation ? Promotion Marketing Collateral ? Creative Direction ? Continual Process Improvement ? Product Refinement

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