John Richard


• Business Plan Development & Strategy
• International & Domestic Sales Oversight
• Global Market Positioning
• Advertising & Marketing Management
• New & Existing Product Development
• Profit & Loss Management
• Manufacturing & Vendor Relations
• Time-line Management
• Forecasting and Planning
• Supply Chain Management

Baja Manufacturing Service
VP of Business Development
2011 – Current
• Increase sales profits from $650K to $2.9M
• Decreased operational losses by 22% in 5 years
• Originated accounts with Walmart and Hyundai Motor Corporation

JT Racing USA
VP of Development
2010 – 2011
• Re-launch infamous retro motocross brand into modern landscape
• Create global distribution network
• Oversee daily business operations (sales, design, development, marketing, supply chain, etc.)

EVS Sports LIFT Safety Gear
VP of Product & Brand Development
2009 – 2010
• Create comprehensive product lines for both brands
• Oversee concept to completion for consumer motocross and industrial safety lines
• Author marketing campaign to distinguish brands in respective marketplaces
• Increase product margins from 29.2% blended average to 34.7% during tenure

As a consumer sporting goods professional, I have always sought to find ways for my brands to stand alone in an often oversaturated market. Gaining consumers attention has become increasingly challenging over the last decade. With more open manufacturing methods available to the general public and the ability to have a large presence in the online marketplaces, small brands can often pull major profit dollars away from legitimate companies. We are often forced to reevaluate our way of conducting day to day operations. Those brands to slow to react often fall to an early demise. I specialize in hedging against these challenges. I have nearly 2 decades in consumer sporting goods. I am known as an uncompromised results driven leader. I would love to discuss with you on how I can help increase productivity and decrease inefficiencies within your brand.
* Production Tooling* Line Reviews and Technical Presentations