Jeff has more than 20 years of versatile senior management experience as a visionary CEO, internal communications, media and marketing expert and a trusted senior advisor to high level government officials in China, the Middle East and USA. An accomplished business leader in the sport, aviation and leisure tourism sectors, Jeff has been accountable for managing the directorship and senior management, generating multi-million dollar revenues for global organizations (most recently with China Southern Airlines). He is passionate about transforming change by engaging employees and motivating them to buy-in to the process, thus undertake their day-to-day activities with equal passion and enthusiasm. A pivotal figure in international (sporting) event organisation and media relations, Jeff has a proven track record of positioning emerging destinations favourably on the world stage and was the sole American trusted by the Chinese Government to work at the senior level for the organising committees of the 2008 Beijing Olympic Games Organising Committee, The 16th Asian Games Guangzhou 2010 and the 2014 Youth Olympic Games. Most recent, Jeff was called upon by the Chinese Central Government to author its original bid documents for China's presentation to host the 2022 Winter Olympic Games which was successfully voted by the membership of the International Olympic Committee in Kuala Lumpur in July 2015.