Bachelor's Degree in Journalism & Mass Communication

Outdoor

Travel

Photography

Marketing Manager

Results-driven marketing communications and public relations pro with more than 13 years of B2B and B2C experience across multiple industries. My marketing communications experience includes account service, integrated communications, public relations, communications counsel, media relations, event management, social media, internal communications and community relations.

- Responsible for the planning, execution and operational oversight of the company’s new
technology briefing program
- Develop the initial strategy, processes, operational tool kits and metrics necessary to
execute and launch the program
- Consult with account teams in the development of briefing objectives, subject matter
expertise, messaging and content creation
- Develop and manage relationships with the executive team, global sales team, subject
matter experts and various key internal resources to gain program support and
enterprise-wide adoption

Technology Briefing Strategist

- Developed the annual public relations plan and oversaw strategy, budget management
and execution for 12 consumer brands (including Bushnell, Hoppe’s and Primos) in the
hunting and outdoor recreation markets
- Served an active role in all functions of marketing communications, including marketing
campaign development, executive communication counsel, internal communications and
message development
- Managed the public relations agency of record, several consultants assisting with
strategic markets and a direct report who oversees pro staff and event marketing
- Led the social media strategy for multiple brands, including content creation, campaign
development and strategic partnerships

PR Manager

- Developed and launched the organization’s first public relations program, including a
business-to-business, regional and corporate communications plan
- Effectively communicate highly technical, industry-specific content to a variety of
audiences, both internal and external
- Collaborate with colleagues throughout the organization, including the executive level, to
deploy effective internal communications strategies
- Provide communications counsel and expertise to a variety of teams and individuals
across the company including throughout the Lexmark acquisition and integration
- Established the company’s social media presence and oversaw strategy and execution

Communications Program Manager

- Assist with the development of strategic and tactical plans for two accounts and support
the day-to-day program implementation and execution
- Plan, coordinate and manage cause branding, consumer marketing and business to
business communications and media relations programs
- Co-managed the recruiting, interviewing and hiring process for the Barkley PR
Mentorship Program while coordinating day-to-day program activities and serving as
the account team liaison
- Client experience includes: CITGO Petroleum Corporation, R.H. Donnelley,
Susan G. Komen Breast Cancer Foundation and the Breast Cancer 3-Day

Senior Account Manager

Find out detailed information about Paul Arnhold, Marketing Manager in Lenexa, KS

Paul Arnhold: Marketing Manager in Lenexa, KS

Paul Arnhold

eVent Fabrics

Lexmark International, Inc.

Bushnell

Perceptive Software

Barkley

Kansas State University