Diana Kramer

Diana Kramer

Experienced Digital Marketing Professional

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Summary

Creative, results-driven digital marketing professional with 10+ years’ experience. Imaginative and resourceful ‘big picture’ thinker specializing in management of ecommerce retail sites, email marketing and content marketing. Detail oriented, analytical with strong organizational and project management skills. Works effectively in a heavily cross-functional, fast paced environment. Team mentor and assertive problem solver with focus on personal accountability of all team members. Skills • Web design and development • A/B testing for conversion rate optimization • Execute site operations and updates • Content marketing and production • Web analytics and competitor analysis • Increase brand awareness with social media • Define and measure ROI for website enhancements • Search term research for new keyword generation and SEO • Lead Project manager for site conversions • Email Program management for 4 brands • Social Media Management • Mobile site management • Special Online projects/enhancements to CRM for 4 brands

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