Fashion

Creative, results-driven digital marketing professional with 10+ years’ experience.  Imaginative and resourceful ‘big picture’ thinker specializing in management of ecommerce retail sites, email marketing and content marketing. Detail oriented, analytical with strong organizational and project management skills. Works effectively in a heavily cross-functional, fast paced environment. Team mentor and assertive problem solver with focus on personal accountability of all team members.  

Skills  
 
•	Web design and development  
•	A/B testing for conversion rate optimization 
•	Execute site operations and updates 
•	Content marketing and production 
•	Web analytics and competitor analysis  
•	Increase brand awareness with social media   
•	Define and measure ROI for website enhancements 
•	Search term research for new keyword generation and SEO  
•	Lead Project manager for site conversions 
•	Email Program management for 4 brands
•	Social Media Management
•	Mobile site management
•	Special Online projects/enhancements to CRM for 4 brands

 


Ecommerce Project Leader focusing on:

*SEO Development both on site and externally
*Adobe Search and Promote optimization
*Datafeeds
*Mobile site administration and optimization
*Management and optimization of Wordpress Blog site
*Business owner Facebook for Business
*In depth knowledge and training in Wordpress,Hootsuite,Sprout Social & Adobe Search & Promote

Ecommerce Project Leader

Site Production team manager for 5 direct to consumer catalog Brands with duties including:

•      Site Content Management
•	A/B testing for conversion rate optimization
•	Define and measure ROI for website enhancements
•	Organic and site search optimization
•	Social Media Marketing management
•       Project leadership for major site conversions
•	Google/Omniture Site Catalyst Analytics
•	Email production 
•	Team management of group of 3 associate producers
•       Employee mentorship and training within department and cross functionally
•       Site merchandising
•       Seasonal content strategist
•	Data feed enhancement
•	BazaarVoice reviews support
•	Online Liquidation Management
•	UX optimization
•	Customer Service
•	Trouble shooting

Senior eCommerce Producer

Find out detailed information about Diana Kramer,  in Aloha, OR

Diana Kramer: in Aloha, OR

Diana Kramer

Vermont Country Store

Norm Thompson Outfitters-A Division of Orchard Brands

Portland State University-CEPE

Western Wyoming Community College