Courtney Harold

Courtney Harold

Marketing & Business Development Consultant | China Luxury Advisors
Currently: Marketing and Business Development Consultant at China Luxury Advisors
Location: Santa Monica CA
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INNOVATIVE BRAND STRATEGY FORMULATION… NEW REVENUE GENERATION… OPERATIONS OPTIMIZATION As a creative Marketing and Brand Expansion leader, I drive international business growth through insightful marketing, licensing, merchandising and partnership strategies. My background includes 15+ years of success in building brand awareness and penetrating markets across the US, Europe, Asia and South America for world-class brands and affiliates. I have vast international experience, with particular success in building brand awareness and forging entry into China’s retail market. In these roles, I’ve managed multimillion dollar P&Ls and multiple marketing channels for startup, and established companies across textile, fashion, footwear, outdoor, media and event industries. I’ve supported global sales efforts through creating programs which slashed time to market and spurred sales growth. I’m known for building strategic alliances, and a solutions-oriented approach to global brand and market expansion. Additional Competencies: ? Global Brand Marketing ? Business Development ? Multiple Channel Marketing ? Cross-Border Trade Initiatives ? P&L Management ? Digital Analytics ? SEO Campaigns ? Internal / External Communications ? Six Sigma ? Project Management ? Budgeting ? Competitive Analysis ? Consumer Trends and Demographics ? eCommerce Agency Relationships ? B2B, B2C ? Events / Tradeshows ? Contract Negotiations and Licensing ? Merchandising ? Strategic Alliances and Partnerships ? Team Building and Leadership ? Content Marketing ? Story Telling ? Retail Distribution ? Talent Relations

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