Fashion

Lifestyle

Streetwear

Marketing and Business Development Consultant

INNOVATIVE BRAND STRATEGY FORMULATION… NEW REVENUE GENERATION… OPERATIONS OPTIMIZATION

As a creative Marketing and Brand Expansion leader, I drive international business growth through insightful marketing, licensing, merchandising and partnership strategies. 

My background includes 15+ years of success in building brand awareness and penetrating markets across the US, Europe, Asia and South America for world-class brands and affiliates. I have vast international experience, with particular success in building brand awareness and forging entry into China’s retail market. 

In these roles, I’ve managed multimillion dollar P&Ls and multiple marketing channels for startup, and established companies across textile, fashion, footwear, outdoor, media and event industries.  I’ve supported global sales efforts through creating programs which slashed time to market and spurred sales growth.

I’m known for building strategic alliances, and a solutions-oriented approach to global brand and market expansion.

Additional Competencies:
?  Global Brand Marketing
?  Business Development 
?  Multiple Channel Marketing 
?  Cross-Border Trade Initiatives
?  P&L Management 
?  Digital Analytics
?  SEO Campaigns 
?  Internal / External Communications
?  Six Sigma
?  Project Management 
?  Budgeting 
?  Competitive Analysis 
?  Consumer Trends and Demographics 
?  eCommerce Agency Relationships 
?  B2B, B2C
?  Events / Tradeshows 
?  Contract Negotiations and Licensing 
?  Merchandising
?  Strategic Alliances and Partnerships
?  Team Building and Leadership 
?  Content Marketing 
?  Story Telling
?  Retail Distribution
?  Talent Relations

Provide global marketing expertise to lifestyle brands and retailers with focus on consumer strategy for China. Develop broad range of market strategies including market entry, partner introduction and leveraging established partnerships with Weibo, T-Mall and Wechat.

Find out detailed information about Courtney Harold, Marketing and Business Development Consultant in Santa Monica, CA

Courtney Harold: Marketing and Business Development Consultant in Santa Monica, CA

Courtney Harold

China Luxury Advisors

University of Mass, Amherst