Lifestyle

Outdoor

Soccer

Football

Europe

Africa

• traveling: backpacked for a year to broaden my point-of-view by experiencing different cultures and wild adventures. (traveled to 40 countries and 160 cities

A total distance of 75

000 miles on asia

South and north america)
• sports: baseball

Rugby
• cooking/tasting and learning/experiencing different cultures.

Brand Manager, BIBIGO Brand

Globally experienced (10+ years), innovative, and successful brand marketing professional adept at developing new business, executing brand promotion and launching new products internationally for global Consumer Packaged Goods and luxury brands.

Responsible for overall management of the BIBIGO Brand and CJ’s frozen products, which constitute 60% of CJ Food’s sales. 

• Lead new product development process with cross-functional team (R&D, Corp. Chef, Design, Global Brand Team, PR agency and SCM) to develop and launch new products for North America and Asia.
• Cooperate with CJ’s brand marketing teams worldwide to plan brand strategy, to increase brand awareness locally while maintaining its core brand identity globally. 
• Create a long-term and short-term brand strategy to expand brand distribution in different sales channel (Clubs, Grocery, Private Label & Ethnic) creating new demand opportunities. 
• Coordinate with sales team to plan brand strategy and end user marketing to penetrate new accounts, while increasing sales on current accounts to achieve target sales.
• Manage product P&L to align with company’s budget, meeting annual operational profit targets.   
• Handle AD, PR promotions and research agencies for brand marketing activities and consumer research.
• Analyze monthly internal sales result and key accounts’ sales trends by IRI to strategically plan sales forecasts. 
• Increase 2015 sales of BIBIGO vs. 2014 by 40%, more than ten-fold increase in club channel by executing aggressive roadshow by successfully launching 4 new products. 
• Secured 60% of market share of BIBIGO dumplings in Asian Channel with 56% growth vs. 2014, almost double the size of 2013, by planning effective target-oriented in-store promotion.

Managed brand operations of 7 luxury watch & jewelry brands at 30 in-house boutique store locations in Korea. 

• Developed new sales locations and launched new brands in both department and duty-free store chains.
• Negotiated with department and duty-free buyers on opening and relocating new boutique store locations.
• Coordinated with Asia Pacific HQ on developing localized boutique stores with product assortments. 
• Trained boutique store staff and distributors on brand image, product position and new products while planning and evaluating sales KPI of individual boutique store managers.   
• Launched 2 new brands (Hublot and Haurex) with 4 new boutique stores successfully.

Senior Brand Manager, Business Development

Managed brand operations of 7 luxury watch & jewelry brands at 30 in-house boutique store locations in Korea.

• Developed new sales locations and launched new brands in both department and duty-free store chains.
• Negotiated with department and duty-free buyers on opening and relocating new boutique store locations.
• Coordinated with Asia Pacific HQ on developing localized boutique stores with product assortments. 
• Trained boutique store staff and distributors on brand image, product position and new products while planning and evaluating sales KPI of individual boutique store managers.   
• Launched 2 new brands (Hublot and Haurex) with 4 new boutique stores successfully.

Brand Manager, Piaget Brand

Management of 5 brands including Shin Ramen, #1 M/S over two decades in Korea.  

• Lead restructuring of brand marketing strategy from TV/radio to online, in-line with new trends.
• Created a long-term and short-term brand strategy to increase brand awareness and meet sales targets. 
• Worked in cross-functional teams with advertising agency to execute and analyze marketing plans and promotion. 
• Coordinated with R&D and consumer research teams to plan and develop new product concept ideas. 
• Increased sales of OZZAM Cup Noodle by 45% using first internet UGC advertisement campaign in Korea. 
• Executed brand promotions among 7 different major online games while sponsoring an online game competition.

Assistant Brand Manager, Noodle Brands Division

Co-founded the company which became IGA Works, the #1 advertising agency for online and mobile games.

•	Identified potential market opportunities and proposed online/mobile game media to advertisers as new advertising method.
•	Created and proposed client brand promotion ideas, and applied with online/mobile games as advertisement tool.
•	Co-packed online game character toys after purchasing the rights of popular online game characters. 
•	Provided advertisement campaign and promotion to BMW Korea which was BMW’s first time ever to launch licensed BMW car in online game for brand promotion purposes.  
•	Distributed on-line game cyber cash to SK Telecommunications for their consumer mileage reward swap.

CEO/Co-Founder

• Commissioned as first army interpretation officer of Military Intelligence Branch.
• Acted as liaison between US and Korean armies to overcome cultural differences.
• Participated and coordinated to establish ROK-US combined operation plan.
• Served as an official interpreter of Four-Star General Seo, Jung Pyo.

Combined Operations Officer

Find out detailed information about Suk Kim, Brand Manager, BIBIGO Brand in La mirada, CA

Suk Kim: Brand Manager, BIBIGO Brand in La mirada, CA

Suk Kim

CJ GROUP-CJ FOODS, INC, La Palma, CA

MYUNGBO SA, PIAGET KOREA, Seoul, Korea

MYUNGBO SA, PIAGET KOREA, Seoul, Korea

NONGSHIM CO. LTD, Seoul, Korea

MAYGAME CO. LTD, Seoul, Korea

REPUBLIC OF ARMY HQ, KOREA

TULANE UNIVERSITY