M. Ling Han

M. Ling Han

Director of Marketing| Advanced Analytics | Growth |SaaS

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Summary

I'm a product marketing and analytics leader who loves to bring products to new markets. My core competencies: • Go to market strategy and execution including developing product positioning, segmentation, messaging, value proposition • Integrated product marketing campaigns across channels (e.g. email, website, channel partners/OEM) with clear revenue goals • Channel and campaign analytics including A/B testing

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